Huptech Web Private Limited

Huptech Web is a Shopify Plus partner agency founded in 2016 with offices in India and the USA. The company specializes in ecommerce design, development, and growth strategy, working primarily with established brands in luxury, retail, and hospitality. They claim to have impacted $200M+ in client revenue across 420+ projects, with an average client partnership lasting 2+ years and 40+ commerce experts on the team.

The agency positions itself around three core pillars: design (UI/UX, Shopify Plus development, headless commerce, performance optimization), conversion (CRO, performance marketing, email automation, SEO), and consulting (AI for commerce, growth strategy, migration, scaling). They've executed Magento-to-Shopify migrations at scale—moving Liali Jewellery's 1,000+ products, 3,000+ orders, and 9,500+ customer records without data loss. For La Marquise, they built custom currency conversion logic using React when Shopify Payments wasn't compatible with UAE payment flows, achieving 187.87% revenue increase and 8.33% conversion rate post-launch.

Services and capabilities

Huptech operates across design, marketing, and technical integration. On the design side, they handle full UI/UX design and custom Shopify 2.0 builds. They've built occasion-based collection structures (weddings, anniversaries, festivals) to guide customer journeys, implemented advanced search filters, wishlists, gift cards, and store locator forms. They handle headless commerce implementations and performance optimization work.

Conversion services include conversion rate optimization (CRO), paid performance marketing, SEO, and email marketing automation. The Liali case study shows they configure Klaviyo for email workflows alongside Google Analytics, Google Tag Manager, and Meta Pixel for conversion tracking. They also manage paid ad campaigns—one client testimonial credits them with "managing Google Ads impeccably, resulting in remarkable growth."

On the technical side, they integrate ERPs (Suntech ERP mentioned), payment gateways (Stripe, Tabby, Tamara, Postpay for Liali), and shipping platforms (FedEx). They've built real-time inventory and order syncing that eliminated manual spreadsheet work. La Marquise work shows custom forms for boutique locators and jewellery cleaning services. They offer migration strategy from platforms like Magento, along with scaling strategy for emerging brands and AI consulting for commerce use cases.

Notable work

Liali Jewellery (since 1999, UAE-based luxury brand) was replatformed from Magento to Shopify with 1,000+ products migrated. The new site loads in under 1.5 seconds and has achieved a 27.98% returning customer rate. Huptech implemented multi-currency support (USD, GBP, CAD, AUD, INR), multilingual checkout (English and Arabic), and live ERP syncing. Gold-rate-based pricing updates daily. The site now includes engraved customization options, occasion-based collections, and integrated boutique pickup.

La Marquise (since 1986, UAE jewellery brand) saw 187.87% revenue increase and 8.33% average conversion rate following redesign and Shopify migration. Huptech custom-built currency conversion logic to handle international pricing in the UAE market and created advanced React-based collection filters. They backed the launch with performance marketing, SEO, and email campaigns. The engagement lasted 4.5+ years before the redesign project began.

Other clients mentioned: Canyon Ranch (hospitality, 50+ systems centralized, 80% reduction in manual syncing), Markslöjd (retail, 271% conversion rate increase with AR-led shopping on Shopify Markets), Globe-Trotter (since 1897, global luxury retail), SpecialChem (manufacturing, 120% conversion increase), and Amelia Nour (beauty, founder testimonial praising Google Ads management and website redesign).

How they work

Huptech frames itself as a partner, not a vendor. They charge based on project scope—fixed-scope migrations and redesigns are common, though the source doesn't specify pricing models explicitly. Projects typically involve workshops to identify pain points before recommending solutions. For Liali and La Marquise, engagement began with discovery of backend and conversion issues, followed by strategic replatforming decisions. They handle end-to-end delivery from UX through launch and post-launch optimization. The company operates across multiple time zones (India and USA phone numbers listed) and serves clients globally.

Team and credentials

Huptech has 40+ commerce experts on staff. Founded in 2016, the team describes itself as built on three principles: hustle, uplift, and perform. No founders are named in the source. The company is a Shopify Plus Partner (explicitly stated on homepage). No third-party certifications (ISO, SOC 2) are mentioned. They publish ecommerce content regularly—blog posts on Shopify Plus optimization, programmatic SEO, CRO, and AI for discovery appear dated May 2026 on their site, suggesting ongoing thought leadership activity.