HEITS.digital

HEITS.digital is a Romanian software engineering and AI firm with 100+ engineers and an average 11 years of experience per team member. The company focuses on building products for tech-focused, high-growth companies—startups and scale-ups that need software development, machine learning, and product design. They've shipped work for education technology, fintech, and SaaS clients, and operate with a 95% NPS score (new clients mostly come from referrals), a 4.5/5 Clutch rating, 4.9/5 Glassdoor score, and a notably low 6.85% turnover rate.

One marquee reference: Ecree, an edtech startup building AI technology, worked with HEITS on core product development. The partnership ended in acquisition by a major education technology player, and the Ecree CEO (DDr. Jamey Heit) credited HEITS with "always delivered on time" and meeting "every tight deadline."

Services and capabilities

HEITS offers three main service lines: software development, AI/ML, and UI/UX design.

Software Development covers full-stack engineering with emphasis on scalability, maintainability, and security. They build in Java, Python, JavaScript, .NET, React, and Angular. QA includes automated testing integrated into CI/CD pipelines, regression testing, performance and load testing, and security scanning. DevOps work spans Kubernetes, Docker, AWS, Azure, Google Cloud, Infrastructure as Code (Terraform, Ansible), and CI/CD (Jenkins, GitLab CI/CD). They also handle project management across delivery, process improvement, product strategy, team collaboration, and risk management.

AI/ML is structured around five phases: aligning with business goals (defining success criteria and scope); preparing data (gathering, processing, and automating data pipelines); custom model development (model selection, performance optimization, validation); deploying and integrating models (seamless system integration, team training); and ongoing monitoring with continuous improvement. Specialized tracks include generative AI (LLM workflows, text processing), computer vision, and time series analysis. Their ML stack includes Python, TensorFlow, PyTorch, Scikit-learn, Spacy, NLTK, SciPy, OpenAI API, LangChain, Hugging Face, and tools like Apache Airflow, Kubeflow, MLflow, FastAPI, and Ray.

UI/UX Design runs through discovery workshops, research-driven UX strategy, heuristic evaluations, wireframing and prototyping, design-to-code handoff, and post-launch optimization. Services include usability testing, A/B testing, conversion rate optimization, and ongoing product evolution. They use Figma, Sketch, Adobe XD for design, and InVision, Marvel, Maze, and Hotjar for prototyping and testing. A notable case: a CPO (David Putnam) reported that a HEITS UI/UX engineer "quickly came up to speed," and the collaboration "helped us elevate our platform into something more intuitive, engaging, and subscriber-friendly," with measurable improvements in user satisfaction and adoption.

Notable work

Ecree—an edtech startup building AI-powered technology—partnered with HEITS for core development work. The product was later acquired by a major education technology player. Ecree's CEO emphasized that HEITS "always delivered on time" and "met every tight deadline," with a "unique blend of ability, creativity, and determination."

One unnamed CPO credited HEITS with elevating product experience through UI/UX work, resulting in "measurable improvements in user satisfaction and adoption."

HEITS also documented the build of Agenticly, a custom financial forecasting and P&L engine for one client that had outgrown off-the-shelf tools.

Alex Bloom, CEO of an unnamed company, noted that HEITS "led our development and DevOps efforts over the past few years, even cleaning up technical debt left by a previous partner." He highlighted "high-quality code," exceptional communication, "no language or cultural barriers," and pricing "significantly more affordable than US-based firms, and more cost-effective than partners in other countries."

How they work

HEITS offers two engagement models. Dedicated Team places a self-organized, autonomous team delivering end-to-end solutions with flexible, agile processes and short feedback cycles. Best for independent projects or carved-out functional segments. Benefits include scalable teams, budget-controlled iterations, and production-ready solutions at each phase. Team Extension augments existing teams with engineers who maintain direct communication and embed into client culture and processes. Best for companies new to outsourcing or scaling incrementally. Both models emphasize transparency and productivity. No specific hourly rates or project minimums are mentioned on the source material.

Team and credentials

100+ engineers with an average of 11 years' experience. Team turnover is 6.85%. Clutch rating: 4.5/5. Glassdoor rating: 4.9/5. NPS: 95%. The company emphasizes GDPR, HIPAA, COPPA, and PCI DSS compliance as standard practice. No ISO 27001, SOC 2, or other formal certifications are explicitly mentioned in the source. Named leaders include Jeff, Marius, Andrei, and Sorin. No founders' names or year of founding appear in the source material.