Heady

Heady is a digital product consultancy based in Brooklyn with an office in Mumbai. The firm builds iOS and Android apps, web platforms, and designs for retail, lifestyle, and healthcare brands. They handle the full product lifecycle: strategy, design, product management, engineering, and growth marketing. Their portfolio includes work with Weill Cornell Medicine (on Maya, a CBT-focused mental health app), LG, CB2, The Lash Lounge, and Hibbett Sports. The team describes itself as adaptable, moving between full engagement or jumping in where needed most.

Services and capabilities

Heady organizes its offerings into five categories. Under design, they do UX/UI, motion and animation, design systems, and usability testing. Product strategy covers user research, competitive analysis, product vision, concept prototyping, and analytics audits. Product management includes roadmapping, user story writing, feature prioritization, and sprint management. Engineering spans backend architecture, iOS and Android development, website development, martech integrations, and security and compliance work. Growth services include strategy consulting, martech configuration, A/B testing, and customer engagement management.

On the engineering side, they've built systems using AWS (including AWS Cognito for authentication and AWS Lambda for data pipelines), custom content management platforms, and HIPAA-compliant infrastructure. For The Lash Lounge, they integrated a custom booking widget with MindBody and rolled it out across 145+ locations. For LG, they handled a product support UX overhaul and a MyLG portal redesign. They mention specific outcomes: The Lash Lounge app achieved a 5.0 star rating, Hibbett Sports' app reached 80,000+ monthly downloads with a 4.8 rating and over 1 million monthly active users.

Maya, their flagship healthcare project for Weill Cornell Medicine, took 10 months of initial development. The app uses cognitive behavioral therapy modules, includes a proprietary content management system (called AMS) that lets clinicians build customizable programs without code, handles cohort segmentation for research studies, and generates HIPAA-compliant reports. A clinical study published in August 2024 found the Maya app significantly reduced anxiety in young people. Heady launched the iOS version in 2022 and the Android version in November 2025.

Notable work

Weill Cornell Medicine's Maya app represents Heady's deepest engagement in healthcare. The psychiatry department needed to move from conducting research in-person to delivering CBT (cognitive behavioral therapy) via mobile. The original Maya app, built internally, was hard-coded and inflexible—any text change required a full app rebuild and App Store update. Heady rebuilt it from scratch with a modular design system and their proprietary AMS platform, allowing Weill Cornell staff to create infinite therapy programs on the fly. The app includes gamification (badges, progress graphs), notifications to encourage return visits, and automated reporting tied to their existing HIPAA-compliant infrastructure using AWS Cognito for login and AWS Lambda for secure data mapping.

The Lash Lounge booking app reached a 5.0 star rating and unified the experience across 145+ locations with a custom MindBody integration. CB2 received praise in reviews for adding genuine value to the shopping experience. Hibbett Sports' app hit 4.8 stars with 80,000+ monthly downloads and over 1 million monthly active users; the firm built a proprietary raffle system that became a revenue driver. LG's MyLG portal and product support UX redesign resulted in a 5.0 star rating. All case studies emphasize measurable results: one testimonial notes improved booking numbers, increased reviews, and reduced customer service requests after the app launch.

How they work

Heady uses daily email check-ins and weekly meetings for communication. They manage projects without heavy client handholding when needed, taking on product management responsibilities themselves (as they did for Weill Cornell). Engagements run anywhere from focused redesigns (LG's 5-7 month project) to longer partnerships; the company states that "every major brand that hires Heady continues to work with us for multiple years." They position themselves as adaptable—either managing the entire product lifecycle or jumping in for specific phases. Pricing is not disclosed on the public website.

Team and credentials

Heady's team size is not specified in available sources. The company has offices in Brooklyn (20 Jay St, Suite 1018) and Mumbai (WeWork Vikhroli). They mention working with AWS and building HIPAA-compliant systems. Specific team credentials, ISO certifications, or partner statuses are not mentioned in the source material. Client testimonials describe the team as treating clients' work as internal, communicating transparently, and showing expertise in non-tech domains (healthcare, luxury retail, fitness franchises).