Hatimeria

Hatimeria is a Krakow-based e-commerce and AI-driven performance agency founded in 2011 by Bartosz and Michał. The company emerged from a simple idea: bring development and business closer together. What started as a small office has grown into a team of developers, designers, and strategists serving clients across e-commerce, manufacturing, fashion, automotive, interior design, and entertainment. The agency specializes in platform migrations, performance optimization, and AI-powered automation—focusing on measurable business outcomes rather than technical complexity for its own sake.

Services and capabilities

Hatimeria's core offering centers on three areas: platform migrations and modernization, performance optimization, and automation through 3D configurators, AI chatbots, and ERP integrations.

On the migration side, the firm moves clients from legacy systems (Magento 1, older Shopify setups) to modern platforms. A 2023 project for an Australian e-commerce client involved migrating Magento 2 to Shopify while preserving 15 years of order history and customer data, plus integrating with Cin7 ERP. The project shipped on time and on budget. Similarly, Hatimeria rebuilt GraduationSource's storefront on Magento Hyvä, implementing 29 new layouts and 100+ CMS pages. That project delivered +35% organic visibility and ~35% better average rankings.

Performance optimization is a second pillar. MODIVO and eobuwie, two fashion e-commerce stores, saw 55% faster response times after Hatimeria's optimization work. Sensu generated 4× more Google clicks and 600% higher revenue from search. Eyerim, an eyewear retailer, improved speed and UX. The pattern here: speed and UX improvements directly correlate with revenue gains.

Automation and digitalization round out the services. Hatimeria builds 3D product configurators (especially for interior design and automotive), AI part finders for manufacturing B2B catalogs, and integrations with ERP and CRM systems. The GraduationSource project included AI-assisted development of a custom Magento module for product gallery management—using Codex to reduce an estimated 8-hour task to 2 hours.

Hatimeria also publishes its own Shopify apps: Hatimeria Checkout Branding (align checkout with brand colors), Google Tag Manager Pro (data gathering and analytics), and SMTP & Attachments Module (transactional email with custom attachments).

Technologies include Magento (both Community and Enterprise), Shopify, Hyvä, React, Next.js, and cloud platforms. The team works with Elasticsearch, OpenSearch, and standard e-commerce stacks (payments, logistics integrations, ERP systems like Cin7).

Notable work

GraduationSource, a 60-year-old US graduation product retailer serving 30,000+ schools, partnered with Hatimeria across two phases. Phase 1 (not detailed here but mentioned) modernized the technical foundation. Phase 2 delivered a full Hyvä frontend rebuild: 29 layouts, 100+ content pages migrated, custom mega menu, homepage, category and product page redesigns. Results: +35% organic visibility, ~35% better average rankings, double-digit year-to-date business growth, and higher conversion rates. The project completed ahead of schedule with a stable production launch.

PLATAC, a Shopify store, migrated and saw +54% sales growth plus faster site speed. Tactile Audio Furniture, a premium design brand on Shopify, increased sales by 55%. MODIVO and eobuwie (fashion) saw response times drop 55%, driving more sales. Eyerim (eyewear) achieved 20% higher rankings and better performance. Sensu generated 4× more Google clicks and 600% higher revenue from search. Bamigo scaled on Magento for fashion e-commerce. The Rake, a luxury fashion store and magazine platform, was built on Magento. GUGUshop integrated Spotify and YouTube for music industry merch. Oakywood, an interior design e-commerce platform, improved UX and customization. NT Group received AI and 3D solutions for the industrial sector (proof-of-concept stage).