Graypple

Graypple is a design studio based in Ahmedabad, India, founded by Alpesh Pethani. The team numbers 150+ people and has completed over 250 projects for 50+ international clients across 20+ industries over 10 years. They position themselves as a full-service digital agency focused on UI/UX design, product discovery, and branding—working from concept through launch. Their site mentions they are "powered by the House of Starts" and part of Upsquare. The company holds a 4.8 rating on Clutch (across 20 reviews) and a 4.6 average across 120 other reviews. They claim 99% job success on Upwork and "TOP RATED PLUS" status there.

Services and capabilities

Graypple's core offerings split into three buckets: Design, Marketing, and Development Experience Design.

Under Design, they handle iOS and Android app designs, web app and site designs, WordPress themes, logo and branding work, and marketing collateral. Their process includes product discovery and analysis (research, data analysis, goal-setting), wireframing, UI/UX design, prototyping, validation/testing, and launch support. For mobile work specifically, they run through idea validation, design discovery, user journey mapping, information architecture, clickable prototypes, user interface design, UX design, and usability testing.

Marketing services include marketing strategy, performance marketing, social media creatives, and ASO preview videos and screenshots. Development Experience Design covers mobile app UI/UX, web app UI/UX, IoT UI/UX, CMS UI/UX, non-functional prototypes, and WordPress design and development. They mention offering 5-day Design Sprints to address challenges collaboratively.

Their stated workflow: Discovery → Design → QA → Release → Development → Testing → Marketing & Support. They emphasize weekly design deliverables and commit to deadlines as a core principle.

Notable work

Portfolio examples include File Manager App (5 weeks, Mobile UI/UX Design + Branding, team: Business Analyst, UI designers, iOS Developer, Project Manager), Delta VPN (6 weeks, Mobile UI/UX + Web UI/UX + Branding), Photo & Video App (12 weeks, Mobile UI/UX + Branding), Speedtest App (5 weeks, Mobile UI/UX + Branding), and Task Manager App (6 weeks, Mobile UI/UX + Branding). Other named projects: VPN – Proxy App, Fitness & Workout App, Photo Editor App, Internet Speed Test App, Food Recipe App, Money Management App, and Fitness App.

Client testimonials mention Dancinglog (owner Mike Atkins praised their service-oriented mindset and willingness to implement changes without complaint), MyRemedy (co-founder Andrew Miseroy said they "successfully delivered a product design that has proved popular with users"), Medinik Group (Muhammad Aziz noted the founder understood their business needs), ExponentHealth (two endorsements: Chief Transformation Officer D.S. Suresh Kumar highlighted quick output with high quality; Software Engineer Sumit Tifane called them talented with timely delivery), Tradecrews (founder Paul Mailford: "delivered on time. The best quality with endless iterations"), Care Adorn (Product Owner Kristin Grusche), and Studio 52 (Director Petar Berner: "bright and thoughtful"). The source also mentions projects for iPark Airport Parking, Chicago's Pulse CPR, SchoolBusHero.com, K.R. Shroff Foundation, and Text.Delivery.

How they work

Their approach centers on setting goals rather than tasks, understanding business and client needs through questions. They describe their workflow as Discovery, Design, QA, Release, Development, Testing, and Marketing & Support. Engagement appears to be project-based (typical durations: 5–12 weeks as seen in case studies). They highlight constant communication, weekly deliverables, and commitment to meeting deadlines. Specific pricing is not mentioned on the site. Teams on projects typically include a Business Analyst, UI designers, developers (iOS listed), and a Project Manager.

Team and credentials

Founded by Alpesh Pethani, who previously worked in the IT industry. The team is now 150+ strong. Graypple holds a 4.8 Clutch rating across 20 reviews and a 4.6 average across 120 other reviews (likely G2 or similar platforms). They claim 99% job success on Upwork with "TOP RATED PLUS" status. No ISO, SOC 2, or similar certifications are mentioned in the source. The company's core values—Assume Nothing, Bottomline Ownership, Embrace Change, Push Our Limits, Attention to Details, Listen + Speak The Truth—are stated but not independently verified. Their mission: "transform ideas into stunning digital products with passion and design excellence." Vision: "Be the global first choice for designing exceptional digital products and brand interactions."