Grapefruit

Grapefruit is a digital agency and software development shop based in Romania, founded in 1999. For over 26 years, the company has worked with Fortune 100 companies and SMEs across automotive, banking, FMCG, tobacco, finance, pharma, energy, gambling, telecommunications, and real estate. It positions itself as an end-to-end digital creative agency—meaning UX/UI design, web development, digital strategy, digital marketing, and increasingly, AI solutions. The company is part of RCI Holding, a multi-industry group spanning 20+ companies across EMEA, which it says provides "long-term stability, strategic depth, and enterprise-grade credibility." Some client relationships have lasted over 20 years.

Services and capabilities

Grapefruit's core offering spans digital design, web development, digital strategy, digital marketing, lead generation, analytics and optimization, and project management. More recently, the agency has expanded into dedicated AI services: AI strategy, AI consultancy, AI development, AI model training, AI content creation, and AI-enhanced marketing and sales campaigns.

On the AI side, the company's approach centers on strategy before build. AI Strategy work involves designing "tailored roadmaps" aligned with business objectives, identifying high-impact use cases, evaluating technology, and establishing governance and change management. The framework covers opportunity discovery, data readiness assessment, technology evaluation, roadmap definition, and team enablement. AI Consultancy similarly bridges technical and business complexity, covering opportunity mapping, technology and vendor evaluation, data governance, risk and ethics advisory, and team upskilling.

AI Development handles the full lifecycle: problem definition, data engineering and preprocessing, model design and training, application development, testing and validation, and deployment and scaling. Grapefruit mentions building predictive analytics, computer vision, natural language processing, and generative AI applications. The company emphasizes post-launch support with "continuous monitoring, updates, and optimization."

How they work

Grapefruit uses Agile project management, as mentioned in client testimonials. The agency describes itself as focusing on collaboration and communication. On the AI side, they claim to pair "technical expertise with human-centered design" and link AI opportunities directly to business outcomes—revenue growth, cost efficiency, customer experience. They also highlight ethical AI adoption, including bias mitigation, explainability, and regulatory compliance, though specific frameworks or certifications are not detailed in the source material.

The company is a co-founder of Digital Innovation Zone, described as "the first European-recognised Digital Innovation Hub (eDIH)" focused on healthcare and manufacturing digital transformation. That partnership includes 9 founding organizations: IT companies, clusters, universities, and public institutions.

Notable work

The source material includes testimonials but minimal case study detail. One client (TU IASI, a Romanian university) worked with Grapefruit on communication and dissemination strategy as part of the INGENIUM Alliance, a network of 10 European universities. Another unnamed client had Grapefruit handle a website migration described as "challenging and complex"; the testimonial notes the client "met our established KPIs" and appreciated the Agile approach and hands-on support. A third client praised the team for "cost-effective" solutions and results that "showed in the final stats." Specific metrics or project names beyond these are absent from the source.

Team and credentials

The source names one delivery manager, Mircea Muraru, but provides no overall team size. The company mentions having "specialists in technology, marketing, artificial intelligence, consulting, design, and implementation" as part of Digital Innovation Zone, but headcount is not disclosed. No ISO, SOC 2, GDPR, HIPAA, or third-party certifications are mentioned. Grapefruit claims to be "internationally award-winning" but does not name specific awards or years beyond a vague reference to shifting focus to digital in 2012. No G2 or Clutch ratings are cited in the source.