Grapdes

Grapdes is a brand consultancy founded in 2018 by a distributed team now spanning 31 people across India and Australia. The firm started as a three-person operation focused on identity design and has since expanded into a full-service operation covering strategy, design, content, and digital marketing. The team works entirely remote—they predate the pandemic shift by two years—but emphasize a hands-on partnership model rather than arm's-length vendor relationships. As of November 2024, they've worked with 206 brand entities across 27 industries and 7 countries.

Their approach centers on collaboration. Leadership includes Harsh Daga (business director, Tamil Nadu), Sambhav Jain (strategy director, Delhi NCR), and Karthik Narayan (development director, NSW, Australia). The team is scattered across Indian states with pockets in Australia and Bangladesh, reflecting the fully remote structure. Grapdes emphasizes that they "don't want to stop at being just an agency"—they position themselves as extensions of client teams, soliciting feedback and revising through project cycles.

Services and capabilities

Grapdes operates across eight main service lines: strategy and brand consulting, visual identity and design, content and copywriting, packaging system design, UI/UX design and web development, digital marketing, direction and media production, and public relations and advertising.

On the brand side, they handle full repositioning cycles including brand immersion work, strategy, architecture, naming, logo design, collateral systems, and wayfinding. For Medicaps University in Indore, they executed a complete institutional rebranding with discovery, repositioning strategy, brand architecture, and physical campus wayfinding. For Crusoe, a menswear brand, they managed strategic repositioning from explorer archetype to modern man, including logo redesign, packaging systems, collateral, brand film production, and website build.

Their digital work spans website design and development, UI/UX strategy for apps, social media management across Instagram, LinkedIn, X (Twitter), and Facebook, and content management. For Cricsto, an e-commerce platform for recreational cricket equipment, they handled brand strategy and naming, then social media growth—their content approach yielded 300% follower growth and 400% interaction growth on Instagram over five months. For DYHS, an interior design firm, they developed a minimalist visual identity using modern typefaces, brand asset systems including a proprietary wave pattern, and color gradients to communicate effortlessness.

They also shoot direction and media production (brand films, photography, videography) and run performance marketing work including content strategy for platforms like LinkedIn and Facebook, social media management, and consulting. Pricing and engagement terms are not disclosed on their public site.

Notable work

Grapdes' client roster spans 27 industries. In e-commerce, they've worked with Cricsto (sports equipment D2C), Kasya (ethnic wear online), Marrian Fishes (freshwater fish D2C), and BeWilder (streetwear and athleisure). In food and beverage, clients include Bizou (fine dining in Coimbatore), Casa Dona (Mexican-Indian fusion QSR in Delhi), Churroland (dessert in Bangalore), Chennai Chowpatty (Mumbai street food in Chennai), and Asian Nomad (cloud kitchen fusion in Gurugram). Wellness and beauty work includes Plural Skin (inclusive skincare) and Virtue Salon & Spa. They've also served real estate firms (Marrian Infra in Karnataka), interior design (DYHS in Bengaluru), financial services (Shreeda Wealth for HNIs), logistics (PurpleDrone), education (Medicaps University, LawSikho, Q Olympiad), and non-profit (Accelerate Indian Philanthropy).

For Cricsto, the rebranding "significantly helped the company boost its revenue alongside improved customer loyalty and increased stickiness," per their case study. DYHS achieved "higher brand recall and is resulting in a high NPS" according to customer feedback post-redesign.

How they work

Grapdes operates as a fully remote team with no fixed office locations. They structure engagements as partnerships, meaning client feedback loops and revision cycles are built into their process. The team is distributed across Indian states (Tamil Nadu, Delhi NCR, Gujarat, Maharashtra, West Bengal, Rajasthan, Punjab, Haryana, Karnataka, Andhra Pradesh, Kerala, Uttar Pradesh) plus Australia and Bangladesh. No minimum project size, retainer structure, or hourly rates are stated. Projects appear to range from brand naming and logo design to full institutional rebranding and website builds, suggesting flexible scoping.

Team and credentials

The 31-person team spans strategy, brand, development, content, performance marketing, creative, communications, and project management roles. Named leadership: Harsh Daga (business director), Sambhav Jain (strategy director), Karthik Narayan (development director), Hemanth Purushothaman (non-executive director). Senior consultants include Anjana Jayalakshmi (content), Smit Jadav (brand), Prachi Daga (performance marketing), and Vinisha Rathod (brand). The team includes associates and interns across creative, content, communications, development, and project management.

No certifications (ISO, SOC 2, GDPR, HIPAA), partner status (AWS, Shopify, etc.), or third-party ratings (Clutch, G2) are mentioned on their public site. They describe themselves as "award-winning" on their homepage but provide no details on which awards or from which bodies.