Goodface agency

Goodface is a design and development agency based in Ukraine, founded in 2016. Since then, it has shipped over 100 projects for startups and businesses globally. The agency frames itself around three core competencies: product strategy, user-centric design, and custom development. Its work spans fintech (a sector it has clearly become known for), SaaS, edtech, health and wellness, web3, and more. On Clutch, the agency carries a 4.9-star rating across 45+ reviews, with clients scoring quality, schedule, and cost execution consistently at 5.0.

The agency's client roster includes recognizable names: Magnetiq Bank, Corefy (a payment platform), Bill_line (online payments), Ping Proxies, 365games (esports), Creo (LMS platform), Embody (wellness app), and LaFinteca (fintech for LATAM). One marquee case—a health and fitness product started as an MVP with Goodface—grew to serve hundreds of thousands of monthly active users and expanded from three people to 160 employees over two years of continued collaboration.

Services and capabilities

Goodface operates across four main service lines: UX/UI design, web development, software development, and brand identity design. The agency explicitly works on SaaS dashboards, websites, web apps, and LMS platforms. It handles full-scope projects from discovery through launch—market analysis, visual identity, brand strategy, interface design, and technical implementation.

Industry-specific depth appears strongest in fintech. Multiple clients cite Goodface's understanding of fintech nuances as a differentiator. LaFinteca noted the agency's "fresh approach to fintech design" positioned them "as an avant-garde player in the LATAM market." Corefy's CEO stated: "The agency has a lot of experience in fintech — it's a market niche with a lot of nuances. And those nuances should not only be followed but also understood."

Measurable outcomes appear in the work: U-POD saw a 70% increase in traffic and doubled incoming leads after launch. SilverStem credited the team with increased organic traffic and improved SEO quality. Several hospitality and restaurant clients reported gains in foot traffic and customer acquisition post-launch.

Notable work

Goodface's portfolio emphasizes fintech and payment platforms. Magnetiq Bank received a full rebrand, website, and UX overhaul. Corefy (a payment platform scaling globally) got UX/UI design, website development, and brand identity work. Bill_line, an online payment service, received website development, personal account UX/UI, logo, and branding. Payop underwent a website redesign and UX/UI refresh for their global payment platform. Finup received brand identity, UX/UI, and web development for a fintech startup.

Outside fintech: Creo developed an LMS platform for online education. UniferX (organic fertilizer distributor) received UX/UI and website work. 365games built an esports web app and marketing site for a gaming community. Embody (wellness app) received branding and product design. Stacks Co (Web3 blockchain) received brand identity design.

A notable long-term engagement involved building an MVP for a health and fitness product (later rebranded). The team designed and developed while the client (Genesis, a large IT company) handled sales and marketing. Over two years, the product scaled from MVP to full platform serving hundreds of thousands of monthly users, with the client's team growing from three to 160 people.

How they work

Clients consistently mention a structured, communicative process. Workshops occur early to understand business goals. The agency then moves to wireframing and structure, followed by design direction with references and approval cycles, then development and deployment. Project managers are assigned per engagement. Communication is described as responsive and agile; one financial services client noted "all communications were agile and all issues were resolved with the maximum priority."

Deadline adherence appears standard. Multiple clients cite on-time delivery. One project manager noted: "What surprised us the most was their expertise in fintech... Another important point to mention is their communication and deadline-keeping. We did not have delays when working with the Goodface agency."

No explicit pricing or retainer models are mentioned in the source. Engagement appears to be project-based, though at least one client (Goodface mentions an ongoing relationship with Sparks Restaurant) suggests ongoing support and maintenance is available post-launch.

Team and credentials

No specific team size or founder names are disclosed in the source material. The agency was founded in 2016. Clutch reviews (45+ at 4.9 stars) suggest established credibility. Clients reference dedicated project managers and specialists working across design, development, and product strategy, but headcount is not provided.

The agency has published a fintech conversion guide (mentioned as a free eBook on their site with "30 conversion hacks from industry-leading sites"), suggesting thought leadership in that vertical.