genuineq

Genuineq is a Bucharest-based technology company founded by Cosmin Bosutar (Founder & CTO) and Cristina Luminita Iancu (Partner & CEO). The firm focuses on custom web and mobile application development for entrepreneurial organizations, positioning itself as a guide through the full product lifecycle: strategy, design, development, testing, launch, and ongoing improvements. The team works with clients ranging from startups to established companies across fintech, e-commerce, recruitment, and education sectors.

Services and capabilities

Genuineq operates across four primary service areas: web development, mobile development, product design, and team augmentation. On the web side, they build applications using Laravel, Vue, Nuxt, and OctoberCMS, with deployment on AWS and containerization via Docker. Mobile work spans both iOS and Android, though specific frameworks aren't detailed in available materials. Their product design practice includes wireframing, prototyping in Figma, and user flow mapping. For clients needing extended capacity, they offer team augmentation—embedding developers into existing organizations.

The technology stack includes PHP and JavaScript for backend and frontend work respectively, with HTML5, CSS3, and Sass for styling. They use PostgreSQL for databases, GitHub Actions for CI/CD, and Elasticsearch for search functionality. On the design side, Figma is their primary tool. This is a deliberately mid-market stack—proven technologies rather than bleeding-edge choices.

Notable work

Their portfolio spans at least 17 named projects. Superbet (a gaming platform) received customer support improvements. Azitis and AutoVantage are e-commerce builds. Quickpay, Paylike, and Twispay all required payment gateway integrations. Joblee, a recruitment marketplace, was designed and built from concept through launch. e-Sense is an e-learning platform. OnlySmarts is described as a creator-led education platform. They've also delivered landing pages for idEA and We can (Putem), as well as internal tools like Scoala Profesorilor and Wizerz. One project involved resource and volunteer management for what appears to be a non-profit context.

Client testimonials offer concrete feedback. Serban Popa (itegrated.com) cited "on time and budget" delivery alongside expertise in DevOps and UX. Alin Cozachevici (Superbet) noted that the team provided "reliable, timely support." Ionut Calara (Paylike) stated they "helped us decrease the number of plug-in issues" and "delivered work on time." Olivia Vereha (Code for Romania) emphasized timely delivery on complex architectures. Gabriela Rosca (Joblee) highlighted their ability to understand requirements upfront and assist with design.

How they work

Genuineq runs a six-phase process. Discovery begins with business objectives and context mapping, producing a project brief. Define phase details user flows, system architecture, and tech stack recommendations, outputting user stories and diagrams. UI & UX Design builds wireframes and a clickable prototype. Develop & Test happens in iterations with regular syncs and demos. Launch & Support includes deployment to app stores or servers, plus ongoing maintenance and support. Grow covers feature additions and product evolution based on user feedback.

The engagement model is not explicitly priced in available materials. They offer both fixed projects and team augmentation, suggesting flexibility on contract structure. Communication cadence appears to be iterative with regular demos and feedback loops, though specific meeting frequency is not stated.

Team and credentials

Cosmin Bosutar and Cristina Luminita Iancu lead the company. Bosutar previously worked at Continental and Ness on diverse projects, and participated in a Bucharest startup incubator (Tech Ventures). Iancu is a former startup founder and CEO with HR and business operations background. Exact team size is not disclosed in public materials, though they describe themselves as "a team of skilled specialists" across tech, full-stack development, and design roles. No formal certifications (ISO 27001, SOC 2, etc.), partner badges, or G2/Clutch ratings are mentioned on the website. They reference being recognized on "international platforms as a top development company" but provide no specific links or metrics.