Fragment HQ

Fragment is a web and digital product agency based in Noida, India, with offices in London, Dubai, and Singapore. Founded around 2020–2021 (the source states "4+ years of innovating"), the company focuses on e-commerce development, corporate websites, and custom digital products for startups through enterprise clients. They claim 300+ completed projects, a 99% client satisfaction rate, and 80% satisfaction specifically on web design work. The team positions itself at the intersection of design and AI, building Shopify stores, SaaS platforms, AR/VR experiences, and what they call "agentic websites"—sites that use AI to interact with visitors.

Services and capabilities

Fragment's core offerings cluster around three areas: e-commerce, corporate web, and digital products.

For e-commerce, they build Shopify and Shopify Plus stores with conversion rate optimization (CRO) as a stated focus. Services include theme customization, storefront design, app development, third-party integrations, and ongoing maintenance. They use heatmap analysis, A/B testing, and funnel tracking. The source claims one result: "20% higher average order value" on a conversion-driven project. Their e-commerce methodology walks through discovery (business insight, customer journey mapping), design (concept and branding, UX/UI), development (tech architecture, custom builds, testing), and delivery with post-launch support.

Corporate website work targets consulting firms, law firms, enterprises, and SaaS companies. Fragment builds custom design systems, executive profiles, portals, and integrations. They emphasize accessibility, compliance, and stakeholder engagement. One measurable outcome mentioned: "40% more webinar sign-ups" from a corporate site redesign. The service includes research, information architecture, A/B testing, and behavioral analytics.

Digital products span SaaS platforms, mobile apps, and AR/VR/XR experiences. They offer product strategy, UX/UI design, prototyping, MVP development, cloud architecture, and DevOps. The source mentions healthcare and real estate software as verticals.

Across all services, Fragment emphasizes AI integration—what they call "AI-driven" websites and "agentic" web experiences. Specific AI capabilities are not detailed beyond naming personalization and automation.

Notable work

The source lists five client names with minimal detail: Cumin Co. (branding and website), Wai Wai Noodles (social media and website), Signify (Vision OS, AR, spatial design), Your Story (website and branding), and Nosh (branding and website). None include measurable outcomes or project scope beyond the service type.

How they work

Fragment uses a four-phase engagement model: Discover (business insight and strategic planning), Design (concept and UX/UI), Develop (architecture and custom builds), and Deliver & Support (launch and ongoing maintenance). They offer budget tiers starting from "up to $10,000," "$10,000 to $25,000," and "$25,000 to $50,000." The source mentions "24/7 Full Time Support" and claims availability "Worldwide." Pricing details beyond tier labels are not provided. No mention of team structure, time zones, or specific engagement models like dedicated teams or staff augmentation.