Flooid

Flooid is a UI/UX design and product development studio founded in August 2019 by Hatim Kantawalla, Mohan Krishnan, and Vivek Chugh. Based in India with offices in Bangalore and Goa, the company operates across 12 locations and employs 30+ people. They work with companies like Swiggy, Pine Labs, Edelweiss, Centrum Wealth, and Netmeds, building digital products that tie design decisions to business outcomes rather than user delight alone. The three founders bring deep experience: Hatim spent 20+ years in publishing and startup product roles; Mohan has nearly 30 years across product management and worked with Microsoft, Sharekhan, Kotak, and HDFC Bank; Vivek, who heads design, spent 15+ years as a creative director and product designer. Varun Singh, the CTO, was founding CTO at Network 18 (building tech for MoneyControl and News18) and previously ran ScaleArc, a database load-balancing startup that served Dell, NASDAQ, and Microsoft.

Services and capabilities

Flooid offers four core services. Product Strategy Consulting turns vision into actionable strategy with focus on ROI. UI/UX Design is described as the heart of their work—they create digital products with emphasis on business results, not decoration. Product Development involves selecting tech stacks and building scalable codebases; they describe their approach as "tailored" and focused on allowing products to "grow and evolve." Design for Marketing creates visually compelling content aimed at conversion. A fifth service, AI Development Services, is listed on their services page but with minimal detail: they claim to combine "robust models with seamless AI integration" to automate workflows and "unlock measurable growth."

Notable recent work includes a design system for Studeyo Technologies (a martech company) that automated landing page generation. The project took 3 months and involved breaking down landing page anatomy into modular sections—branding, communication, and conversion—so that thousands of unique page combinations could be created in real time. Studeyo's co-founder said the redesign "vastly improved" the product UX and that Flooid "quickly ran through iterations of improvement." For Pine Labs, they designed an in-app lending platform that enables merchants to access pre-approved credit with digital KYC. They redesigned Swiggy Instamart's visual experience and added engagement features (recipes, mood-based shopping, Instacafe, rapid-delivery Swiggy Maxx). For Centrum Wealth, they designed and engineered a digital private wealth management platform for ultra-high-net-worth individuals. Moving Walls received a redesign of its media planning platform to enable geospatial discovery and IoT-driven campaign measurement.

Notable work

Flooid's client roster spans fintech, delivery, wealth management, media, and martech. The company lists work with Swiggy (50M users), Edelweiss (1.02M users), Pine Labs (1M+ downloads), Zebpay (50L+ downloads), Centrum Wealth (2,000 UHNI families), Netmeds Wholesale (4K+ cities), Microsoft (1.4B active devices), MessageBird (29,000 customers), and others including Fastrr (100M+ orders shipped), Pay Nearby (50L+ downloads), Moving Walls (120,000+ media sites), and ValueQuest (5,000 crore AUM). The Studeyo case study is their most detailed public example; it shows a 3-month engagement focused on product strategy and design. For SpareIt, India's largest automotive aftermarket multi-sided platform (backed by Petromin Express), Flooid handled UI/UX and application design.

How they work

Flooid does not publicly specify pricing, hourly rates, or formal engagement models on their site. The Studeyo project took 3 months and involved product strategy consultation, followed by design system creation. They describe flexibility in providing "the right team to support you through every stage of your journey." Communication channels are via hi@flooid.in for projects. No details are given on sprint length, reporting cadence, or whether they work as a dedicated team, time-and-materials, or fixed-price basis.

Team and credentials

The three co-founders lead the company. Hatim Kantawalla (CEO, 20+ years in publishing, startups, product ownership) and Mohan Krishnan (co-founder, 30+ years in product and marketing) handle business and product planning. Vivek Chugh heads the design practice (15+ years, prior CCO at three creative ventures). Varun Singh, CTO, has media tech and startup background (founded MoneyControl and News18 tech infrastructure, and ScaleArc). The team is 30+ people across Bangalore and Goa. No certifications (ISO 27001, SOC 2, GDPR compliance) are mentioned. No G2, Clutch, or third-party ratings are provided. English proficiency and specific technical certifications are not disclosed.