FarziEngineer

FarziEngineer is a Shopify and D2C ecommerce agency based in Noida, India, with offices in Lucknow and Chicago. Founded in 2019, the company has grown from a small group of engineers into a team focused on building high-performance digital storefronts for fast-growing Indian D2C brands. They work with names like Mamaearth, boAt, PlixLife, Dr. Vaidya's, and WOW Skin Science—brands that have scaled rapidly and needed platforms to match. The company claims over 50 brand partnerships and has delivered hundreds of projects across beauty, fashion, food, health, and home categories.

Services and capabilities

FarziEngineer offers a full-stack approach: Shopify store setup and optimization, Shopify Plus for enterprise clients, headless ecommerce platforms, custom mobile apps, website development, and UI/UX design. They also build custom Shopify plugins to work around platform limitations and offer dedicated hiring for team extension.

Their technology stack includes frameworks and languages typical of modern ecommerce: Node.js, React, Vue, Python, databases like PostgreSQL and MongoDB, and cloud platforms including AWS and Google Cloud. They integrate with Shopify, WooCommerce, Magento, and BigCommerce, though they specialize exclusively in Shopify.

Conversion rate optimization (CRO) appears core to their pitch. In one testimonial, a client saw a 30% improvement in conversion rates within seven days of launching a new headless site built by FarziEngineer. Another client (Plix) reportedly saw a 32% boost in repeat purchases after optimization work. Mamaearth's VP of Growth noted the team stabilized and then rebuilt their store to handle 10x the previous traffic, which also helped lower customer acquisition cost.

They've built a proprietary tool called RetainleyAI for customer retention optimization. Most projects are quoted to go live in 4–6 weeks.

Notable work

Mamaearth: FarziEngineer stabilized Mamaearth's existing Shopify store during a scaling crisis, then rebuilt the entire site in three months. The new platform could handle 10x previous traffic. Post-launch, conversion rates increased and CAC decreased significantly.

PlixLife: The team worked on CRO for this brand, delivering a reported 32% boost in repeat purchases.

A client testimonial from Rishubh Satiya (co-founder, company unnamed) describes migrating from plugin-heavy Shopify to FarziEngineer's custom headless platform. The new site launched with an "app-like look and feel," conversion rates jumped 30% within seven days, and page load time dropped below five seconds.

Boat and Dr. Vaidya's are also named as clients, along with WOW Skin Science. The company works across eight industry verticals: beauty and personal care, health and wellness, fashion and apparel, baby care, food and beverages, education and digital products, wellness and Ayurveda, and home and lifestyle.

How they work

FarziEngineer describes itself as agile and collaborative, with a stated focus on speed and stability. They engage at multiple stages: new builds from scratch, migrations from other platforms, and optimization of existing Shopify stores. One FAQ states most projects take 4–6 weeks to launch. The team is described as taking "complete responsibility, as if we're building our own business." They emphasize rapid problem-solving and clear communication with clients, and they can extend client teams through dedicated hiring.

Team and credentials

FarziEngineer was founded in 2019 and operates with offices in Noida (main office), Lucknow, and Chicago. The company does not publicly state its total team size or provide explicit headcount. No SOC 2, ISO 27001, or similar security certifications are mentioned in the source material. They are a Shopify Implementation Partner (per the footer, which notes Brimo Software Solutions as the legal entity behind the work).

No founder names are explicitly listed on the about page, though two consultants are mentioned by first name only in a Mamaearth testimonial (Ashutosh and Gaurav). The company's mission emphasizes moving fast, thinking like owners, centering CRO in everything, and staying curious about the evolving digital landscape.