F1Studioz

F1Studioz is a UI/UX design and front-end engineering firm based in India with offices across Hyderabad, Bengaluru, Mumbai, Delhi, New York, California, and Melbourne. Founded over 10 years ago, the company works primarily with B2B enterprises and SaaS platforms, focusing on complex, data-heavy interfaces and AI-driven products. The team describes itself as "built for B2B, obsessed with UX"—positioning itself around enterprise software rather than consumer apps.

The core of f1Studioz's positioning is UX for AI: designing interfaces that make AI systems interpretable and trustworthy. Beyond conversational and multi-modal interfaces, they tackle dashboards, predictive tools, and decision-support systems where users need to understand how the software arrived at its outputs. This is a specific market angle, not a generic capability claim.

Services and capabilities

F1Studioz offers UI/UX design, product strategy, front-end engineering, UX research, data visualization, and UX-driven CRO. On the engineering side, they work with HTML/CSS, Angular, React, and Vue.js. The stated design process moves through five stages: Discover, Define, Design, Refine, and Implement. Projects begin with stakeholder workshops and user research, advance to journey mapping and wireframes, then high-fidelity design, prototype refinement, and handoff with detailed specs.

Their front-end work emphasizes what they call "dev-ready by default"—designs that account for grids, components, and implementation constraints so handoff doesn't slow velocity. They also build design systems; the Energy Exemplar case mentions a design system with 1,000+ components built from scratch.

On vertical expertise, they list BFSI, EdTech, HealthTech, Retail & Ecommerce, AgriTech, MarTech, Enterprise SaaS, and emerging domains like AI, IoT, and Data Visualization. Project outcomes mentioned in the work section include "80% increase in user adoption" (Contact Center redesign), "28.4% reduced shipping costs" (Warehousing Operations), "30% increase in contests participation" (KLI Mobility), and "98%+ forecasting" (AI-powered sales tool).

Notable work

F1Studioz's case studies span energy, retail, BFSI, EdTech, and healthcare. Energy Exemplar (PLEXOS) is their marquee enterprise case: a unified energy market simulation platform for modelers, generators, and analysts. The engagement ran from Q2 2020 through Q4 2021. F1Studioz rebuilt the navigation for data-heavy dashboards, created a new design system, and handled visual enhancement and event detection workflows. No specific user adoption or retention metrics are disclosed in the detailed case study, though the company lists this under completed work.

Other named clients and projects include Capillary Technologies (contact center UX, 80% user adoption lift), Aviso AI (sales tool), SetSail (revenue intelligence), Darwinbox (HR platform), ICICI Bank, Kotak (insurance sales tool), BowerEdge (EdTech), nLearn (e-learning platform), OneInsure, Flipkart Commerce Cloud, and healthcare platforms including IVF and senior care apps. The source material does not provide detail on engagement depth or contract value for most of these.

How they work

F1Studioz positions itself as an "offshore UX team with an in-house feel." They claim rapid onboarding: "Within days, prototyping, iterating, and syncing with your Slack." For the Energy Exemplar project, they used Azure DevOps for task tracking, short sprint cycles, and recorded all meetings for audit. Collaboration happened via Azure Teams across multiple time zones. No fixed pricing is disclosed on the public site; engagements are quoted on inquiry.

The team structure for larger projects includes consulting resources, PMs, designers, developers, and stakeholders. They describe themselves as "cross-functional to the core"—working across product, engineering, marketing, and leadership without siloing design. One client quote (Ruchit Garg, Founder and CEO of HFN) notes: "Working with f1Studioz is like collaborating with a high-performance team — you get the best output in the shortest amount of time."

Team and credentials

F1Studioz has not disclosed founder names or exact team size in the source material. The Energy Exemplar case notes a team of "291+" for that client's organization, not f1Studioz itself. The company won the DNA Paris Design Awards 2025. Client testimonials come from Ruchit Garg (HFN), Anjali Kumari (former Head of Product at Capillary), and Manoj Saxena (Chairman, CognitiveScale). No ISO, SOC 2, GDPR, or HIPAA certifications are mentioned. No partner status with AWS, Google, Microsoft, or Shopify is claimed. Clutch or G2 ratings are not provided.

The company publishes a blog on UX ethics, design thinking, and SaaS UX, suggesting some thought leadership positioning, though no analyst recognitions or published research are cited.