F.P.D. Consulting & Solutions

F.P.D. Consulting & Solutions is a Romania-based digital agency offering design consulting, custom software development, and digital marketing. The company works with SMEs and larger firms across industries—from Renault Groupe and Schindler Group to smaller regional businesses like restaurants and auto repair shops. They position themselves as a full-service shop: they'll design your brand identity, build you an e-commerce site, develop a mobile app, or run your SEO campaign. Pricing starts low (€100 for a logo, €200 for an online store) and scales up, with larger custom projects quoted on demand.

Services and capabilities

F.P.D. organizes its offerings into four buckets. Design consulting covers UX/UI design, branding, corporate identity, product design, user research, video production, and professional photography. They describe their approach to UX as involving research, problem definition, ideation, prototyping, and testing with real users. For branding, they handle competitive analysis, customer research, positioning, visual identity creation, and ongoing brand management.

Software development spans React and Angular web apps, React Native mobile, Node.js and Python backends, and Java Spring Boot. They also build custom themes for Shopify, BigCommerce, and WordPress. The company offers four pre-built SaaS products: Easy Web CMS (a website builder with a visual editor), Business Go ERP (department-level modules for internal operations), Smart Shop E-Commerce (e-commerce platform), and Marketer Pro Analytics (visitor behavior tracking and campaign planning).

Digital marketing includes SEO, social media marketing (SMM), PPC ads, conversion rate optimization (CRO), online reputation management (ORM), content marketing, email marketing, and marketing automation. They describe digital marketing as acquisition and consumption influenced by reviews, media content, and strategically planned ads.

Custom software development is quoted project-by-project, starting at €500 according to their pricing table. They claim to use "simplified agile" to deliver on time and on budget against agreed specs.

Notable work

Their portfolio includes:

• Renault Groupe: Design consulting (refactoring design elements across their digital properties).
• Schindler Group: Design consulting.
• Logika IT Solutions: Website redesign and branding.
• Il Bocconcino (an Italian restaurant in Bucharest): E-commerce site, digital marketing, and video production.
• Optica ZOF (an ophthalmology clinic in Pitești): Digital marketing, website, branding, and professional photography.
• SeoCherry (a digital marketing agency): Branding.
• Acoustique Essence (a car audio installer): Presentation website.
• Total Geo (an auto parts retailer): Website redesign and consulting.

The portfolio leans heavily toward SMEs and local/regional businesses rather than Fortune 500 firms. Case studies are described briefly; specific outcomes (revenue lift, conversion increases, etc.) are not mentioned.

How they work

F.P.D. accepts projects ranging from €1,000–€5,000, €5,000–€25,000, and €25,000+. They offer fixed-price options (e.g., "Website from €100") and custom quotes. Engagement timelines offered to prospects range from "Yesterday" (rush) to "As long as needed." The contact mechanism is a form, phone (+40 771 032 085), or email (office@fpd.ro). No detail is provided about team structure, sprint cycles, reporting cadence, or minimum engagement terms.

Team and credentials

No founder names, team size, or headcount are disclosed. No certifications (ISO 27001, SOC 2, GDPR compliance) are mentioned. No awards or Clutch/G2 ratings are listed. No partner status with major platforms (AWS, Google Cloud, Shopify Plus) is claimed. The company operates in Romanian; English proficiency of the team is not stated, though their website has an English version.