EXDERA - UI/UX Design & AI Development Agency

Exdera is a design and development agency based in Bangalore, India, with over 14 years of experience in experience design, branding, and product development. The team describes itself as small and focused, working across UX/UI design, web and app development, AI solutions, and digital marketing. They work with startups and enterprises across healthcare, edtech, retail, hospitality, automotive, and IT sectors. The agency is structured around four core value propositions: user experience design (including CX and business operations experience), brand and marketing, technology consulting (AI, vision AI, digital twins, cloud infrastructure), and app/web development.

Services and capabilities

Exdera's service range splits into three main buckets. On the design side, they offer user experience design, customer experience strategy, business operations experience (BOX), and UX intelligence consulting. They conduct ethnographic research, perform UX analysis, and handle visual design and competitor research as part of their discovery process.

For branding and marketing, they handle brand identity creation, logo design, brand awareness campaigns, and customer acquisition strategies. They produce marketing collaterals, create brand guidelines, and develop go-to-market strategies for product launches.

On the technology side, Exdera builds web applications, hybrid mobile apps, and custom web front-end UI. They work with AI/ML for automation and predictive business intelligence, offer vision AI solutions, build digital twins, handle cloud infrastructure setup (specifically GCP implementation), and develop custom Headless CMS solutions. Recent case studies show them designing AI-driven UX intelligence platforms, autonomous robotics ecosystems, and healthcare diagnostic tools.

Notable work

EasyBids, a home improvement services platform connecting homeowners with service providers in the USA, represents one of their larger engagements. Exdera redesigned both a customer-facing app and a provider app from scratch, built the backend platform architecture, created an administration dashboard for oversight, and handled marketing automation. The platform now has 4,500+ registered users, 5,000+ app downloads, and processes 20+ projects posted weekly with 50+ biddings per week.

LILA, an online learning platform for tattoo enthusiasts, required Exdera to build a web app with video streaming, multi-lingual subtitle support, mentor dashboards, and payout mechanisms backed by data intelligence. The founder noted they were satisfied with learner retention and new customer acquisitions after launch.

Other documented projects include a B2B ecommerce redesign for Redington, a digital asset management platform overhaul, a vascular health assessment device UI for a medical device, a VLSI institute website relaunch, and several brand identity and logo design projects for fintech, hospitality, and cloud services companies. Case study materials emphasize their approach to simplifying complex systems—describing work on an AI office ecosystem and autonomous robotics platform where they translated technical complexity into clear, intuitive workflows.

How they work

Exdera uses a discovery-driven methodology centered on user research. For projects, they conduct ethnographic research and stakeholder interviews, perform UX analysis of user personas and experience journeys, then move to visual design informed by competitor research. Development follows agile release cycles with continuous iteration. On the EasyBids engagement, they worked with the client for over two years, maintaining ongoing communication and releasing updates to improve the platform incrementally. They appear to operate on a full-service model, often owning design, development, and go-to-market strategy end-to-end. Specific pricing or hourly rates are not mentioned on their public site.

Team and credentials

The team is described as "small and friendly" in their materials, but no specific headcount is provided. One testimonial from Zasti's Chief Strategy Officer mentions a four-year working relationship and notes how integrated Exdera became with their team. Exdera lists no formal certifications (ISO, SOC 2, GDPR compliance), partner badges (AWS, Google Cloud, Microsoft), or third-party ratings (Clutch, G2) on their public pages. The founder or leadership names are not disclosed in the source material. Their phone number is +91 9008357864, and they operate from Bangalore.

Client testimonials come from Thomas Gonzales (CEO, EasyBids), Sunny Bhanushali (Founder, LILA), Siddarth Rajani (Deputy GM Marketing, Redington India Ltd.), Nicholas Papillon (CTO/Co-Founder, The Beehive Software/Bidcoins), and Ram Srinivasan (CSO, Zasti). These indicate sustained relationships ranging from two to four years. The tone in testimonials emphasizes delivery on promises, attention to detail, and integration with client teams rather than claims of cutting-edge methodology.