EX Squared

EX Squared was founded in 2001 and is headquartered in Austin, Texas, with a global presence that includes over 200 senior technologists based in India and teams across Latin America. The company describes itself as a creative technology firm that builds AI-powered digital products and enterprise solutions for Fortune 500 companies, startups, and mid-market organizations. With more than 1,300 digital projects completed over two decades, EX Squared combines design, engineering, and data science to address complex business problems at scale.

The leadership team includes CEO Krishna Murthy (background in digital transformation and SaaS), VP Delivery and Operations Lisa Carolan (20 years across HP, Sony, Lennar Homes, SLB, and Bank of America), Global Head of Design JW (prior roles at Capital One, Intuit, and Match), and General Manager India Sahil Dhawan, who oversees the international development and data science teams.

Services and capabilities

EX Squared organizes its work into six main areas. Strategy and Ideation covers customer journey mapping, prototyping, idea validation, and innovation workshops. Artificial Intelligence services include natural language processing, machine learning, computer vision, generative AI, ML ops, business intelligence, and data engineering. The company also offers Digital Experience Platform (DXP) enablement—Sitecore and Optimizely implementations, migrations, audits, and enterprise integrations.

Experience Design includes design sprints, prototyping, research, and innovation workshops. Tech Implementation covers discovery, requirements gathering, custom software development for web, mobile, and desktop, API definition, data mapping, and integrations. Infrastructure services encompass assessments, deployment, network operations center management, and disaster recovery. Finally, the company offers Borderless Tech Staffing—nearshore and offshore staffing from Latin America and India, talent matching, recruiting, onboarding, and ongoing support.

Notable work

EX Squared has shipped work for Teledynamics (B2B platform with order management and personalized pricing), Bechtel (digital safety tools and iOS app for foreman-crew communication), Kimberly-Clark (secure, privacy-compliant community mobile app), and Lennar Homes (Sitecore portal with CRM/ERP integrations serving 50+ sites). For Dosh, a cash back app, the company designed strategy, brand, UX, UI, and full-stack development; the product later sold to Cardlytics for $275 million. Coca-Cola received an ambassador app for iOS and Android that replaced paper processes and improved retail message tracking. Don't Mess with Texas got a voice-activated reporting app. Brookfield Homes saw 400%+ traffic growth, 500%+ mobile growth, and 25%+ faster onboarding after a DXP launch. Danze received a self-serve touchscreen catalog deployed in 100+ showrooms.

For CallMiner, EX Squared served as nearshore partner, sourcing LATAM developers who matched U.S. development velocity within months. The company has also delivered AI work including image classification for a home-builder information site, customer sentiment tracking for a home-search platform, intelligent conversational systems for a Fortune 500 energy company, and user behavior prediction for a new-home marketplace.

How they work

EX Squared operates across three primary engagement models: fixed projects, dedicated teams, and staff augmentation (nearshore and offshore). The company has a Global Head of Design and leverages its India-based team of 200+ technologists for delivery. They work with clients across Fortune 500 enterprises, growth-stage startups, and mid-market organizations. The firm emphasizes direct partnership: leadership states the company does not offer templated or copy-paste delivery, and instead designs solutions tailored to each client's IT environment, brand, and customer base. Johanna Fernandez, General Manager for LATAM, brings 15 years of HR and business administration experience and is certified in Management 3.0.

Team and credentials

EX Squared employs over 200 senior technologists globally, with significant teams in India and Latin America. CEO Krishna Murthy has background in digital transformation, eCommerce, SaaS, and M&A. JW, Global Head of Design, previously led product design at Capital One, Intuit, and Match. Lisa Carolan, VP Delivery and Operations, has 20 years at HP, Sony, Lennar Homes, SLB, and Bank of America. Sahil Dhawan, General Manager India, oversees 200+ international development and data science staff. The website does not list ISO, SOC 2, or other formal certifications. No G2 or Clutch ratings are mentioned in the source material.