Etiya

Etiya, founded in 2004, is a software company focused on AI-driven digital transformation for customer experience. The company has more than 1,600 employees across 7 countries on 3 continents. It sells primarily to telecom operators, but also serves finance and retail sectors. Etiya builds its own product portfolio rather than operating as a pure services firm—a distinction that matters when evaluating offshore partnerships.

The company was recognized in Gartner's Magic Quadrant 2025 for AI in CSP (Communications Service Provider) Customer & Business Operations. It holds the highest number of TM Forum Business Process Framework Level 3 Certifications of any vendor, along with Platinum-level Open API conformance certification from TM Forum. These are concrete credentials in the telecom standards world, not generic industry badges.

Services and capabilities

Etiya's core offering is end-to-end digital transformation via its proprietary products. The main platforms are:

FLOWE handles end-to-end automation, intelligent orchestration, and business process management.

Digital BSS (Business Support Systems) is described as intelligent, sustainable, and CX-focused. The company emphasizes that its products follow TM Forum's ODA standards and use Open APIs, which matters if you're in telecom and need to avoid vendor lock-in.

Customer engagement platforms cover omnichannel self-care, case resolution, and campaign management. The source mentions "personalized, dynamic, next-generation campaign management" but doesn't detail specific features beyond that.

AI is baked into all products. Etiya uses its own in-house AI platform, incorporating natural language processing, prediction, and recommendation engines. This isn't cloud AI as a service; it's AI capabilities integrated into their BSS and orchestration layers.

Architecturally, Etiya uses microservices and DevOps methodology. The company claims this enables "continuous build and push-button deployments" and automated testing, allowing speed-ups "up to x3 in internal processes." The microservice approach is meant to let customers augment operations without disruption.

The company applies what it calls a "Connected Customer First" approach, prioritizing digital customer experience and agile methodology. Etiya says digital-ready deployments are possible "in a matter of months via fast delivery of products and solutions."

How they work

Etiya frames itself as a long-term technology stakeholder, not a transactional vendor. It operates on turn-key, end-to-end digital transformation engagements. The company emphasizes its "nimble organizational structure" and claims "full accountability of project speed, agility, and fast execution of business processes."

The source does not specify pricing models, contract minimums, team composition for engagements, or typical project timelines. It also does not detail whether Etiya offers dedicated teams, staff augmentation, or fixed-price models.

Team and credentials

Etiya is led by CEO Aslan Doğan. Other key executives include Ali Durmuş (CTO), Uğur Gemici (Chief Cloud and Security Officer), Olgay Taş (VP of Product Development), and Gülnihal Kaya (VP of Managed Services Delivery). The company has more than 1,600 employees.

Certifications and standards alignment include:

• TM Forum Business Process Framework Level 3 (highest conformance count among vendors)
• TM Forum ODA (Open Digital Architecture) standards alignment
• Platinum-level Open API conformance from TM Forum
• Member of CAMARA Open API initiative
• ISO certifications are not mentioned in the source

The source does not specify English proficiency, language support, or GDPR/HIPAA compliance status.

Notable work

No specific client names or case studies are named in the source material. The company mentions it has "accomplished many successful projects around the world" and serves customers "from different sectors including telecom, finance, and retail," but provides no concrete project examples, outcome metrics, or client testimonials.