ENOSTA

Enosta is a digital product consultancy based in Danang, Vietnam, with a team of over 150 professionals. The company positions itself as an end-to-end partner for product development, working across ideation, design, software engineering, AI, and go-to-market activities. Leadership includes founder and CEO Trang Tran, CTO Amit Kothari, and a Managing Director based in Canada (Alex Rizk), suggesting the firm serves clients across North America and beyond. The firm reports working with clients in real estate, transportation, finance, healthcare, education, and legal sectors, with named projects in Vietnam, Canada, and Australia.

Services and capabilities

Enosta's service menu splits into four main categories. Under ideation and design, the firm offers product ideation workshops and UI/UX design. Software development encompasses web development, mobile app development, blockchain development, and cloud solutions. The AI and data practice includes machine learning solutions, generative AI applications, and data engineering with analytics. Branding and marketing covers product go-to-market strategy, digital marketing, branding work, and graphic and motion design.

The firm packages work into several project types: full end-to-end product development, proof-of-concept projects, minimum viable products (MVPs), go-to-market support, e-commerce platforms, and digital transformation initiatives. On the software side, they build across web and mobile platforms with cloud infrastructure. The source does not specify which cloud providers or frameworks they prefer, though blockchain and ML capabilities are mentioned.

Notable work

Enosta has delivered named projects with measurable outcomes. Loyal, a taxi-hailing app, saw an 82.3% increase in bookings and 84.6% growth in booking revenue after Enosta's engagement. Smartos, a rental management platform built for the Vietnamese market, digitized 10,000+ rental units across 400+ locations and achieved 2.5× revenue growth in 2025, with 90%+ of new customers acquired through marketing channels. Hello Clever, a fintech startup in Australia, received branding and visual design work that produced motion video and on-brand assets across channels.

Client testimonials name specific individuals and outcomes. Thuong Tran (CEO of Nha Tro Van Minh, a rental property operator) reported that the team "finally have clear visibility into room status and availability, all synced smoothly to our white-label site," though noted the system met about 70% of initial expectations with more features rolling out. Soul Medicine VAR, a healthcare software client, has worked with Enosta for two years on continuous product improvement alongside website development. Kaiso's Derek Sheen and Venturenauts' Eleanor Mak both highlighted project delivery and design quality.

How they work

The source does not provide explicit details on engagement models, sprint cadence, team structure, or pricing. Client testimonials mention the presence of solution consultants, developers, and designers working on projects, with named team members (Yung, An, Ray, Huyen) referenced in client feedback. One client (Soul Medicine VAR) has been in a multi-year partnership with continuous iteration. The firm appears to take on projects of varying scope, from small proof-of-concepts to larger platform builds, but no formal statement on fixed-price versus time-and-materials or dedicated team arrangements is provided in the source.

Team and credentials

Enosta has a leadership team of nine named executives: founder and CEO Trang Tran, CTO Amit Kothari, Managing Director for Canada Alex Rizk, CFO Tuyen Vo, COO Minh Mai, CMO Yung Nguyen, Head of Delivery Tung Nguyen, Head of Business Development Vu Tran, Head of Product Dung Le, and Head of Product Design Sao Nguyen. The firm reports over 150 team members. The source lists no formal certifications (ISO 27001, SOC 2, etc.), partner badges (AWS, Microsoft, Shopify), or third-party review ratings (Clutch, G2). No information on language proficiency or GDPR/HIPAA compliance is mentioned.