Dyfuzja

Ar-range (operating under Dyfuzja in Poland) builds 3D product configurators and augmented reality tools for manufacturers and retailers selling complex, customizable products. The company focuses on furniture, outdoor kitchens, bikes, and demolition equipment—categories where customers need to visualize thousands of possible configurations before buying. Their platform combines 3D parametric configurators, AR preview tools, automated product visualizers, and ecommerce integration to reduce sales cycles from hours to minutes.

The core problem Ar-range solves is straightforward: when products come in many variants (fabric colors, dimensions, materials, finishes), traditional sales processes break. Salespeople spend hours generating quotes. Online shoppers abandon carts because they cannot visualize their customized product. Ar-range automates this with web-based tools that let customers design in real time, see instant pricing, and place orders—while maintaining consistent pricing and order data across showrooms, dealers, and online channels.

Services and capabilities

Ar-range offers six main product lines. The 3D Parametric Configurator is a licensed, plug-and-play solution for off-the-shelf product personalization. The Custom 3D Product Configurator is built to spec for brands with unique requirements (modular cabinets, sectional sofas, bespoke wardrobes). The Automated Product Visualizer generates photorealistic product images and animations from 3D assets—useful for showing all color and finish variants without manual photography. The Augmented Reality Viewer lets customers place products in their own space at 1:1 scale, reducing purchase hesitation. Their Ecommerce system integrates configurators with shopping cart and checkout, handling both online and offline order synchronization. AR Wall is a Shopify-compatible widget for art and home décor visualization.

They also offer custom software development for sales process automation (POS integration, spec generation, contract signing) and production workflow tools (CNC cutting lists, edgebanding automation). The company has deployed configurators across 40+ showrooms in five US states for one client and handles product lines with hundreds of thousands of possible variants (e.g., home theater chairs with custom fabrics, recliners, outdoor kitchens, modular shelving).

Notable work

Elite HTS, a Canadian premium home theater seating manufacturer, partnered with Ar-range to build a 3D configurator on the Sketchfab platform allowing customers to personalize backrests, armrests, colors, and finishes. The tool then generates AR models in real time so customers can virtually place seating in their homes—critical since Elite HTS serves clients on four continents. A client testimonial from Bobby Bala (CEO, Elite HTS) notes Ar-range "demonstrated a high level of efficiency by always delivering a final clean product which offers high functionality and stability, while providing timely responses and communication at a reasonable price."

Paradise Grills, one of the largest US outdoor kitchen manufacturers, used Ar-range to digitize showroom sales (POS integration, spec generation, contract automation) and build an online store integrating the Paradise for Life loyalty program. Scandic Sofa, a fast-growing DTC furniture brand, used Ar-range to solve a conversion bottleneck: customers couldn't visualize products in their chosen fabrics. Ar-range built a custom product visualizer combining 3D assets, fabric previews, and AR so shoppers could see sofas in their own homes. Tukas EV automated custom training bike sales with a configurator that lets users personalize the bike and place orders within integrated ecommerce. Lprint (custom packaging) deployed a configurator for clients to design packaging and order in small or large quantities. BLU, a Polish bathroom equipment chain with 64 stores, used a configurator to help sales staff visualize any bathroom configuration in 3D. DHB Polska launched an ecommerce platform for demolition equipment (hydraulic hammers, shears, adapter plates). Modern Shelving built a CPQ (Configure, Price, Quote) solution for modular shelving systems.

How they work

Ar-range engages through fixed-price projects and custom development. They build on proprietary technology (3D asset handling, real-time AR generation scripts developed in-house) and integrate with platforms like Shopify, Sketchfab, and existing ecommerce systems. They also develop standalone applications for showroom POS and production automation. Specific timelines and pricing are not disclosed on the public website; they direct prospects to request a consultation. The company mentions handling projects ranging from simple licensed configurators to multi-channel integrations spanning online and 40+ physical locations.

Team and credentials

The source material does not name founders, specify team size, or list certifications (ISO, SOC 2, etc.). The company is based in Poland (the domain dyfuzjastudio.com and listed country PL confirm this, and case studies mention London-based clients and Canadian clients, suggesting they work internationally). No partner certifications with AWS, Shopify, or other major platforms are mentioned in the source, though they do integrate with Shopify and note Sketchfab integration. No awards or Clutch/G2 ratings appear in the source.