Devista

Devista is a Romanian software consultancy founded on the idea that businesses achieve stability through meaningful change powered by technology. The team includes 100+ members across multiple offices, with 50+ years of combined experience in e-commerce, SAP enterprise solutions, and cloud development. Leadership includes Alexandru Moroianu (CEO), Odai Alokeh (Chief Strategy & Solution Architect), and Tibor Kiray (Principal Consultant), each with 10–20 years in the space. The company is an SAP Silver Partner and member of an elite group of commerce professionals.

Devista's core thesis is that they don't just code—they function as business-technology partners. That orientation shows in how they structure engagements. Rather than immediately diving into execution, they lead with a proprietary Discovery & Enhancement™ workshop that maps business goals, success metrics, user personas, backend architecture, and UI/UX wireframes before handing over an execution plan with cost and timeline estimates. The workshop spans four phases: ideate (anchoring tech choices in ROI), create (designing architecture and flows), validate (testing with stakeholders, identifying risks early), and demonstrate (delivering the complete roadmap).

Services and capabilities

Devista operates across three main domains. SAP Enterprise Solutions is their cornerstone: they design and implement integrations spanning SAP Commerce Cloud, SAP BTP, SAP Composable Storefront, and SAP CDC, connecting those systems with existing ERP, CRM, and inventory platforms. They handle custom development for B2C, B2B, and marketplace environments, plus product content management optimization. On the SAP Commerce Cloud side, their work includes unified commerce experiences across web and mobile, performance optimization for large catalogs, and personalization-driven conversion improvements. SAP CDC engagements focus on customer identity management, real-time data capture across touchpoints, and GDPR/privacy compliance.

Cloud Development accelerates time-to-market using AWS and Microsoft Azure. The company built a proprietary SaaS Accelerator—a cloud-based toolkit aimed at letting entrepreneurs focus on unique value rather than infrastructure. One documented outcome: their Serverless Accelerator reduced SaaS development costs by over 30% on AWS architecture.

Custom Product Development covers everything else—bespoke applications built from scratch. Recent examples include Laymune, a healthcare app for confidential patient care; Travel to Desk, which enabled 30% more businesses to offer employee benefits; and MetalArena, a digital procurement platform for industrial construction.

They serve travel and hospitality (cloud bookings, loyalty platforms, direct bookings), e-commerce (headless SAP commerce, higher conversion), insurance (digital quotes, claims processing), and HR (unified hiring systems).

Notable work

Obsentum, a regional perfumery brand, rebuilt its e-commerce platform by integrating SAP Commerce Cloud with ERP, CRM, and warehouse management systems, delivering a unified online experience that mirrored their in-store premium journey and drove revenue growth. A global fashion retailer engaged Devista to architect omnichannel infrastructure and international expansion strategy. Gaveuniverset, a corporate gifting platform, underwent digital transformation for excellence. AWS partnership work on NOVA4 involved serverless architecture design that cut costs by over 30%. Laymune uses the platform to serve patients seeking discreet, confidential healthcare assessment and treatment. Travel to Desk reported helping 30% more businesses offer meaningful employee benefits. Named clients include Volkswagen, Tetrapak, Desigual, BASF, Daikin, CoronaWarnApp, and Steve Madden—all cited in team bios as examples of enterprise-scale delivery.

How they work

Engagements begin with the Discovery & Enhancement™ workshop, which runs over a few weeks and immerses both parties in a collaborative process to uncover goals, analyze requirements, sketch prototypes, and identify suitable technologies. The workshop outputs a validated roadmap with AI-driven cost and time estimates, plus clear personas, flows, design direction, and scalable architecture. From there, execution follows the validated plan. The company allocates 10% of revenue to R&D and operates with a stated commitment to understanding the "how"—the mindset and problem-solving approach—rather than just delivering code.

Team and credentials

Devista has 100+ professionals across multiple locations in Romania. Leadership brings deep expertise: Alexandru Moroianu (CEO) spent 10 years managing projects for BASF, Daikin, and CoronaWarnApp and is known for methodical decision-making; Odai Alokeh (CSO, Solution Architect) led enterprise implementations for Volkswagen, Tetrapak, and Desigual over 10 years; Tibor Kiray (Principal Consultant) brings 20 years of experience in SAP Commerce and Java Spring frameworks, working with Daikin, BASF, and Steve Madden. The firm holds SAP Silver Partner status, is a member of an elite group of 100+ commerce professionals, and has delivered multi-million and multi-billion dollar enterprise projects. Certifications and compliance details are not explicitly listed in the source material.