Designfy

Designfy is an Egyptian software development company founded in 2013 by Mahmoud El Awammy and Mahmoud El Moghazy. Based in Egypt with offices in Canada, USA, UAE, and Saudi Arabia, the company has grown from a 10-person team in 2015 to 25+ developers, designers, and marketers by 2018. The firm works across web and mobile app development, UI/UX design, digital marketing, and SEO, serving over 150 clients across the Middle East, North Africa, and beyond.

The company's portfolio spans education technology (Schoolarity, a school management system launched in 2014), food delivery platforms (Foody across Saudi Arabia), B2B marketplaces (Kraimia in Libya, Tawridaat in Egypt), logistics, real estate, travel booking, and healthcare. Notable projects include Cluster, described as "the world's first AI pharmaceutical solution," and ILean, a mobile app for DP World's operations in Dubai.

Services and capabilities

Designfy positions itself as a one-stop shop for digital transformation. The company handles the full stack: UI/UX design, web development, mobile app development (iOS and Android), digital marketing, SEO, web hosting, and maintenance.

On the design side, Designfy's stated approach begins with research questions: who is the target audience, what content matters to them, what should appear first. The team creates wireframes, prototypes, and conducts usability testing before handoff. The company emphasizes the connection between UI/UX and conversion rates—design choices aimed at reducing bounce rates and maximizing engagement.

Web development work uses PHP (Laravel), Python, Node.js, React.js, Angular.js, Vue.js, and MySQL. Projects include e-commerce platforms, travel agency solutions, company brochure websites, and custom dashboards. Designfy claims its e-commerce work has increased client sales growth up to 49%. The company delivers responsive design across smartphone, tablet, and desktop.

Mobile app development covers iOS and Android. The portfolio includes social apps (Go Catch, a social network from 2014), games (Trivia Memes, with over 100,000 installs), marketplace apps, school management tools, and niche vertical solutions like dream interpretation (Aftony) and livestock farming (Arzaq Masr).

Digital marketing services encompass social media advertising, management, and consulting. SEO offerings include technical and creative optimization work.

Notable work

Schoolarity (2014) is a school management system with web and iOS/Android apps, handling attendance, academics, clinic reports, payment processing, and bus route requests.

Foody operates as Saudi Arabia's largest food delivery app focused on meals from productive families. The platform includes web and mobile presence.

Cluster bills itself as the first AI pharmaceutical solution with web and mobile components.

Kraimia is positioned as Libya's largest B2B marketplace, built with web and mobile apps.

Tawridaat is an Egyptian B2B multi-vendor e-commerce marketplace based in Cairo, featuring a web platform and admin dashboard.

ILean is a mobile app (iOS/Android) for DP World's international network in the Dubai/Sokhna region.

Hawaha Betary is Egypt's first live-streaming radio mobile app, launched with 24/7 streaming, push notifications, and agricultural education content.

Trivia Memes achieved over 100,000 installs; players can invite Facebook friends or play randomly.

Aftony is a two-app system (one for clients, one for counselors) for worldwide dream interpretation.

Tour Egypt is a travel portal with booking functionality.

Corsini is an online hotel and tour booking site.

Rehana redesign for a Middle East food trading, packaging, and export company.

Elite Specialists website for a physiotherapy center in Jeddah.

How they work

Designfy's process emphasizes upfront research and client collaboration. For web projects, the team conducts in-depth interviews to understand the business, competes analysis, and creates a sitemap and wireframe for client review before development begins. Projects undergo testing for speed, link functionality, and security. The company offers maintenance and support post-launch.

No specific pricing model is disclosed in the source material. Team structure includes developers, UI/UX designers, SEO analysts, and social media specialists. The company operates across multiple time zones through its international offices.

Team and credentials

Founded by Mahmoud El Awammy and Mahmoud El Moghazy, Designfy employed 25+ professionals as of 2018 (developers, designers, SEO experts, social media marketers). The company describes itself as having a "dedicated team" but does not list formal certifications such as ISO 27001, SOC 2, or partnership status with major cloud providers in the source material. No Clutch, G2, or other third-party ratings are mentioned.