CX100 Inc

CX100 is a Bangalore-based design studio founded by Tejas Devanur. The team counts 25+ clients across 70+ projects, with leadership including design leads Sheetal Pimparwar and Asha KS. They position themselves around AI-powered, design-driven solutions, though the bulk of their publicly documented work is strategy, research, and user experience design rather than AI/ML engineering. The studio works with fintech startups, construction tech, healthcare, and SaaS companies—often early-stage or Series A-adjacent firms that need product strategy and design sprint support.

Services and capabilities

CX100 splits its offering into three buckets: strategy and research, experience design, and product engineering. Under strategy and research, they run design sprints, conduct product strategy workshops, perform user research, and execute usability testing. The experience design side covers website design, app design, product design, and design system work. They claim to use "design thinking methodology" and emphasize data-driven insights backing each design decision.

The product engineering and AI/ML capabilities mentioned on their homepage are less detailed in the source material. Portfolio examples show them designing apps, not building the backend infrastructure, though one case study references "building smarter systems for efficient teams" under an AI/ML banner.

Clients specifically mention CX100's ability to integrate into existing teams mid-project without friction, and their "quick turnaround time." One director noted they "fully grasp our business operations, needs, and values"—suggesting they do discovery work before jumping into design.

Notable work

Their portfolio includes a redesigned investment app for an Indian bank's financial services division. The engagement spanned discovery workshop, market research, user interviews, app design, and interaction design. The final product included learning modules, gamified dummy investment features, and real stock/mutual fund purchasing—with stated focus on simplicity, safety, and minimizing cognitive load for inexperienced investors.

Other named projects: a project management tool for architects and builders (research and product strategy), a marketing analytics SaaS redesign, and hospital onboarding research for healthcare expansion. Clients by name include Deliveree (logistics), Vedantu (edtech), GoldenPi (fintech), and Brongo. These are mid-market SaaS and fintech plays, not enterprise.