Concreate®

Concreate is a Chennai-based design and animation studio founded in 2020 by Anto Fredric S and Kavya Srinivasan. The team numbers around 8 people: two co-founders, two 3D generalists, a web developer, a motion designer, and an advisor. They work with B2B brands and startups across India and internationally, handling branding, website design, and animated explainer videos. Clients span tech innovation, architecture, manufacturing, real estate, and space sectors—names like Digantara, Ambuja Cement, Dalmia, KONE, and TCS appear in their portfolio. The studio positions itself as design-first and strategy-led, emphasizing hand-in-hand client partnerships.

Services and capabilities

Concreate organizes its work into three pillars: branding, websites, and motion.

On the branding side, they handle brand strategy development, logo design and visual identity, brand guidelines creation, and brand messaging. Recent work includes identity systems for Sogna (skincare), Gutreat (food and beverage), and AssetBot (fintech).

Website work covers custom design and development, UX design, CMS integration, and e-commerce solutions. They've built sites using ThreeJS and GSAP, as evidenced by the Digantara website project (2023). Other completed sites include those for Gutreat, Sanctuary, Lucid Dream, Architecture + Value, and Lifehax. They developed a website for bqp, a quantum computing company based in New York, suggesting remote capability beyond India.

Motion services include scriptwriting, storyboarding, character design, animation (both 2D and 3D), motion graphics, and voiceover and sound design. Their motion portfolio is the largest segment (21 projects listed), spanning 3D animation for KONE and TN Global Startup Summit, 2D animation for Sparrow CX and CX Lab, and explainer videos for clients like Ambuja Abhiman BNPL and Moflix. They also produce storyboards, design, and full production packages.

Notable work

For Sparrow CX's Customer Experience Lab, Concreate produced a 2D animated explainer video in 2024. The brief required making a broad, technical subject—customer experience optimization—clear and engaging. The team structured a narrative around the company's AI-driven tools, digital channels, and process engineering, using clean design and subtle transitions. The client noted the video became "a valuable asset" for communicating expertise to clients and stakeholders.

Digantara, a space-tech company, engaged Concreate multiple times. The studio handled brand collaterals and marketing design (2024), a satellite collision animation project (2024), and a full website build with ThreeJS and GSAP integration (2023). Per Shreyas Mirji, Digantara's VP, the team "understood, executed, and delivered the communication of complex technology in an easy way" and "adhered" to aggressive timelines.

Other recent clients include Sanctuary Spaces (branding, website, and ongoing social media from 2025), Moflix (promotional video, 2023), Gutreat (branding, website, and packaging across 2025), and Ambuja Abhiman BNPL (storyboard, design, animation, 2022). Clients from architecture and design sectors include Lucid Dream, Architecture + Value, and The Other Dimension. Manufacturing and eco-focused work spans Ambuja Cement, Dalmia, Nexalink (Norway), and Konma.

How they work

Concreate emphasizes a partnership approach "built on trust, transparency, and mutual respect." The studio claims it can move "from idea to market in 15 days," suggesting rapid turnaround on smaller projects. Specific pricing or retainer models aren't detailed in the source material, but the portfolio shows both discrete project work (single explainer videos, websites, branding campaigns) and ongoing retainer relationships (Sanctuary Spaces with multiple touchpoints across 2025). Communication is direct—one client noted Concreate "communicated via phone calls." The team is based in Chennai with no mention of distributed offices, though they work remotely with international clients.

Team and credentials

Concreate's team includes co-founders Anto Fredric S and Kavya Srinivasan (est. 2020). Current roster: Pranav A M and Madhava Dhayagar (3D generalists), Sachidanand M (web developer), Rohitram Sundar (motion designer), and Nirmal Srinivasan (advisor). The studio is actively hiring. No formal third-party certifications (ISO, SOC 2) are mentioned. Client testimonials come from Shreyas Mirji at Digantara, Arun Padmanaban at Moflix, Keerthana Surendran at Gutreat, and Naveen Surya at Mythraa Studios. All cite on-time delivery, responsiveness, and quality output. The studio has been featured in "several well-known magazines, articles, and newspapers," though specific publications are not listed in the source.