Codup

Codup is a Pakistan-based software development company focused on B2B commerce architecture and eCommerce systems. The company specializes in designing and building systems that connect dealer portals, commerce platforms, and operations infrastructure—typically centered around ERP integration. Their stated core thesis is that most B2B commerce projects fail not because of platform choice, but because underlying systems are misaligned: pricing lives in one system, inventory in another, orders move through manual steps. Codup claims to work with 150+ companies and holds a 4.8/5.0 rating on Clutch.

Services and capabilities

Codup's service offerings cluster around three areas: building new B2B systems, integrating legacy infrastructure, and migrations.

For new builds, they construct ERP-connected ordering systems (what they call dealer portals) where customers log in, see account-specific pricing, check real-time inventory, and place orders that flow directly into backend operations without manual re-entry. They also build order management and fulfillment systems designed to eliminate manual order re-entry between customer-facing and warehouse systems.

On the integration side, they connect ERP, CRM, and commerce platforms to keep pricing, inventory, and order data in sync. They work with various ERPs and commerce platforms including WooCommerce, BigCommerce, Shopify, and SAP, plus custom integrations with systems like Freshdesk, Freshsales, and Airtable. They offer what appears to be a proprietary WooCommerce B2B solution called B2BWoo for manufacturers moving to self-service ordering.

For legacy modernization, they handle eCommerce migrations and replatforming, moving businesses from outdated systems (like legacy BigCommerce themes) to modern architectures. They also provide broader B2B commerce strategy consulting, defining "business architecture before systems are implemented."

Technologically, their portfolio spans WordPress and WooCommerce heavily, with secondary work in Shopify, BigCommerce, and custom development in PHP, React, Node.js, and Laravel. They list AI/ML work (OpenAI, Langchain, Pinecone) and systems integration (Elasticsearch, Zapier-adjacent custom APIs).

Notable work

Codup's portfolio includes at least 40+ named client projects. Specifics worth highlighting:

GeoShield (manufacturer): Dealer ordering platform with ERP integration. The company reports 170% increase in conversions, 40% reduction in order handling time, and 82% reduction in product returns.

Quadro (global e-commerce on Shopify): Developed a custom Shopify app for optimal box packing suggestions and integrated SendCloud for real-time tracking to solve complex fulfillment at scale.

CyberizeIt (legal tech): Built an MVP for digital notarization on React/Node.js integrating Zoom and AdobeSign. The platform reportedly gained over 1,000 customers and notaries across 33 states.

Reverse Health: Deployed a dedicated team for A/B testing, enabling the client to execute 15–25 tests weekly (up from bottlenecked execution) at reduced cost—a staff augmentation engagement.

Instent Industries: Delivered B2B WooCommerce system with custom artwork integration (Graphic Workroom) and split order functionality for complex buying workflows.

Compassion 4 Paws: Saved 30% of the client's time on data entry by streamlining software workflows; a key success metric in their testimonial.

Other clients named include Vaxxen Labs (WooCommerce conversion optimization), Leihdich Frei (subscription-based clothing rental), Insurgo (vendor-based order routing), Artist Network (WordPress/BuddyPress community platform), and Legal500 (Elasticsearch search redesign).

How they work

Codup offers multiple engagement models. They run fixed-scope projects (typical 2–5 week deliverables based on testimonials). They also deploy dedicated teams for ongoing work—evidenced by the Reverse Health engagement where they worked alongside the client's in-house product team.

Communication happens via standard channels (email: hello@codup.co, phone: +1-909-274-0073). They offer a 30-minute exploratory call as entry point. Testimonials mention they work to tight deadlines and deliver ahead of estimates (one project completed in 2 weeks vs. 4–5 weeks expected).

Pricing is not disclosed on their public site. Engagement model varies by project scope; the portfolio suggests they take fixed-price projects, staff augmentation, and ongoing development retainers.

Team and credentials

Team size, founder names, and detailed credentials are not provided in the source material. The company lists a Pakistan headquarters and US contact number but no office locations. No ISO certifications, SOC 2, or partner badges are mentioned. They claim 150+ clients and a 4.8/5.0 Clutch score but no detailed review count is stated.

Several testimonials emphasize team responsiveness, ability to interpret complex requirements, and willingness to fix quality issues. One developer (Ross Cooper, Canyon Creative) noted they completed work in two weeks with QA testing included. No language proficiency or team composition details are disclosed.