Codeway

Codeway is a Turkish mobile app publisher founded to develop AI-powered consumer applications. The company operates from Istanbul and has built a portfolio of 60+ apps that collectively exceed 150 million downloads, placing it among the top 50 publishers worldwide. Its flagship products—Chat & Ask AI (50M+ downloads, 4.6 rating), Learna AI English Tutor (15M+ downloads, 4.5 rating), and Retake photo editor (17M+ downloads, 4.3 rating)—demonstrate its focus on consumer-facing AI applications rather than enterprise software development or outsourced engineering services.

Codeway is not a traditional development outsourcing firm. It builds and ships its own products to global markets. The company maintains 1,300 GPUs running in-house for its AI research and development operations, indicating substantial infrastructure investment in model training and integration. Its founding partners include İhsan Serdaroğlu (Director of Engineering), Adem Yavuz Yılmaz (Head of Product), Tansu Poyraz (Marketing Director), and Hazal Ilgın Özeken (Director of HR).

Services and capabilities

Codeway's actual service offering is product development and publishing. The company engineers mobile applications that integrate AI models into consumer-facing experiences. Its technical work spans multiple domains: conversational AI (Chat & Ask), educational technology with voice interaction and generative imagery (Learna uses talking head technology and Gaussian image generation), and computer vision for photo manipulation (Retake uses proprietary AI for image generation).

The development organization ships rapidly. According to internal testimonials from team members, the pace is deliberate—"updates that reach the charts before the day ends." Product decisions are data-driven: the company emphasizes testing, measurement, and iteration based on actual user behavior rather than assumptions. The product team owns the journey "from 0 to 1, then from 1 to MILLIONS," suggesting both greenfield product conception and scaling operations.

Marketing and growth operations are internal capabilities. The company runs performance-marketing campaigns to acquire users globally and has achieved top-chart positions in app store categories. The growth function combines performance metrics with creative execution.

How they work

Codeway operates as a product studio, not a services firm. It conceives, builds, ships, and markets applications in-house across development, product, design, marketing, and AI research departments. The company hires full-time staff in Istanbul (hybrid and on-site roles are listed on their careers page) rather than staffing projects with external teams. Roles open to hiring include Software Engineers (fullstack), Product Managers, Growth Managers, and HR Business Partners, all based in Istanbul.

The internal culture emphasizes speed, ownership, and data. Juniors and interns are given "real campaigns, real metrics, real accountability" and see market feedback within days rather than waiting for formal review cycles. The organization operates with "open feedback, fast decisions, and shared wins."

Team and credentials

Codeway employs multiple founding partners with defined functions: engineering (İhsan Serdaroğlu), product (Adem Yavuz Yılmaz), marketing (Tansu Poyraz), and HR (Hazal Ilgın Özeken). The company operates from Istanbul, Turkey. No team size or third-party certifications (ISO, SOC 2, etc.) are mentioned in available material. The source does not list partner status with major cloud providers or independent review scores from Clutch or G2.

The company's credibility rests primarily on published metrics: 150M+ total downloads across 60+ apps, placement in the top 50 global publishers, and category-leading positions for specific titles. No external awards or accolades beyond these user adoption figures are cited in the source material.