Codeft

Codeft is a software and product development company based in Hyderabad, India, with 50+ employees and a 90% client retention rate. Founded on the experience of building, scaling, and fixing digital products, the company partners with 70+ startups and enterprises across 10+ industries—fintech, healthtech, e-commerce, travel, logistics, manufacturing, and SaaS. Over seven years, they've shipped 125+ projects. The founding philosophy emphasizes product thinking over code execution: they hire developers who behave like founding team members and approach problems from a business and user experience angle, not just as task runners.

Services and capabilities

Codeft structures its offering around three core modes: building from scratch (MVP development and idea validation), scaling existing products, and rescuing stalled projects. The company spans full-stack web development, mobile app development (iOS), backend development, cloud solutions, and AWS infrastructure. They also offer custom software development, IT consulting, and product development support.

Beyond pure engineering, Codeft provides growth marketing services covering awareness, acquisition, and retention. They work across lead generation for B2B, e-commerce performance marketing, brand positioning and messaging, and SaaS product marketing including onboarding and churn reduction. On the operations side, they are a certified Zoho Partner, automating workflows via Zoho CRM for sales teams, Zoho Creator for custom internal apps, and Zoho Projects for delivery management.

For web development specifically, they conduct market research, define strategy and content architecture, design UX, engineer responsive and scalable platforms, implement marketing automation, and provide ongoing maintenance. They explicitly cover security and data protection as part of the build. The company offers 30 days of post-launch warranty support and positions itself around transparent pricing with no hidden fees.

Notable work

Clients named in their case studies and testimonials include Plnnr (iOS app development), Applied Particle Technology (team establishment via Build-Operate-Transfer model completed in three months), WellMi (healthcare product), appOFF! (product launch), PawTime (MVP to live platform with brand identity), Limor (transition from poor support to partnership), and Therapy Outside (small business online presence). One testimonial mentions Codeft helping a B2B SaaS startup "triple inbound leads in just three months, without ballooning ad spend." Another references a D2C brand achieving clarity and ROI through both brand and performance work.

The source does not provide detailed metrics for most projects, but the pattern across testimonials emphasizes precision, on-time delivery, and product thinking rather than just code execution.

How they work

Codeft operates flexible engagement models: fixed-price projects, dedicated team buildouts, and team extension (staff augmentation). Their Build-Operate-Transfer (BoT) model allows companies to establish an offshore development team in Hyderabad, with Codeft handling recruitment, office setup, compliance, and backend operations before transferring control to the client. Applied Particle Technology completed this in three months. Web development work runs in sprints with weekly demos, so clients see progress and make decisions quickly. Timelines for web development range from 4–6 weeks for simple workflows to several months for multi-module applications. The company is based in Hyderabad and operates synchronized with US and UK working hours.

Team and credentials

Codeft has 50+ employees. The source does not name founders by name, but emphasizes that the team consists of people "we'd want on our own founding team." The company is a certified Zoho Partner and claims 7+ years in business. No ISO 27001, SOC 2, or other formal security certifications are mentioned in the source. They explicitly handle integrations with third-party tools including CRMs, payment gateways, ERPs, shipping platforms, and analytics systems.