Chromatus Consulting

Chromatus Consulting is a market research and consulting firm based in Pune, India, founded around 2014 (the site mentions "past 10 years"). The company specializes in data-driven research across consumer, B2B, and social sectors, with a stated focus on helping clients make strategic decisions backed by primary research.

The firm claims 15 years of combined quantitative and qualitative research experience, 10 years of B2B consulting, and completion of 150+ assignments globally. It maintains a global network across 15+ countries for data collection and a database covering 250 trending topics across 12 business verticals. A team of research specialists conducts projects ranging from customer satisfaction surveys to competitor analysis and CSR consulting.

Services and capabilities

Chromatus offers a suite of research and consulting services spanning customer satisfaction surveys, product and concept testing, consumer insights, brand management, tracker studies, lead generation, and CSR consulting. The firm also provides B2B research and competitor analysis. On the big data side, they position themselves as offering data mining, statistical analysis, predictive and prescriptive analytics, and data visualization using tools like Tableau, SAS, and R. They emphasize a "360 degree research design" that incorporates holistic views of stakeholders.

Their stated methodology combines traditional research practices with technological approaches. The site mentions they prioritize "original information gathered through extensive primary research" and validation by "premium industry expert panelists." They claim to use "hi-tech software, analytical and automation tools" for accuracy, though specific tool names beyond Tableau, SAS, and R are not detailed.

For big data specifically, Chromatus frames itself as a newer offering (active in the space for "the last 2 years" according to the materials). Services include formulating strategies around data, designing use case scenarios, data mining and modeling, statistical analysis, and predictive/prescriptive analytics.

Notable work

The site includes testimonials from four named clients: a "growing healthcare IT company," a "Fortune 300 company from Coatings industry," an "emerging Indian company in home healthcare," and "one of the top companies in Telecom Domain."

One healthcare IT client noted Chromatus delivered quick turnaround on additional research requests post-delivery. A coatings industry contact praised the team's ability to understand research needs and deliver actionable competitive intelligence. A home healthcare company stated the research "helped us in diversifying our business" and that findings matched their internal data. A telecom client highlighted multi-country analysis and report quality.

No specific project names, budgets, or quantified business outcomes (e.g., revenue impact, cost savings) are mentioned in the source material.

How they work

Chromatus positions itself as a research consultancy that combines stakeholder interviews with online research methods. The site mentions a "proven framework of data collection" but does not spell out specific engagement models, contract terms, pricing, or team structure. There is no detail on whether they offer fixed-price, time-and-materials, or dedicated team arrangements. Communication cadence and project timelines are not discussed. The company invites inquiries via a contact form and phone number (+91 7249004985).

Team and credentials

No founders are named. Team size is not disclosed. The company claims a "completely dedicated and professional team of research savvy" professionals across quantitative, qualitative, B2B, and CSR verticals, but no headcount or office structure is provided. No formal certifications (ISO, SOC 2, GDPR, HIPAA) or partner statuses (AWS, Microsoft, Google) are mentioned. No Clutch, G2, or other third-party ratings appear in the source material.