ByondRoas

Beyond ROAS is a digital marketing and ecommerce agency based in Ahmedabad, India, with 15+ years of experience. The firm works with D2C and ecommerce brands—chiefly in beauty, skincare, personal care, and food categories—on performance marketing, conversion rate optimization, Shopify development, and UX/UI design. They've delivered 150+ projects and claim 99% on-time delivery. The agency employs a mix of performance marketers, designers, UX/UI specialists, and media buyers, though exact headcount is not disclosed.

Services and capabilities

Beyond ROAS's core offering is performance marketing on Meta (Facebook and Instagram), paired with funnel optimization and landing page strategy. They manage Meta ad spend, creative production (including UGC video and static assets), and account restructuring. On the Shopify side, they build custom stores and optimize conversion funnels through A/B testing, product page redesign, checkout streamlining, and AOV improvement via upsells and bundles. They also handle mobile app design, website design, and branding work.

For CRO specifically, their process includes website and funnel audit, user behavior analysis, hypothesis creation, A/B testing, and performance optimization. Case studies show concrete results: one brand improved conversion rates by 30%, another reduced cart abandonment by 25%, and a third lifted revenue 2x. They claim typical CRO projects show results within 4–8 weeks.

On the creative side, they produce UGC videos, reels, and static ads. They maintain a network of 200+ UGC creators across age groups and niches (fashion, tech, beauty, wellness, outdoor). The team also handles Shopify development timelines of 4–8 weeks depending on complexity.

Notable work

Several named client outcomes appear in the source:

HavOnly (personal care): Scaled ad spend from ₹3L/month to ₹15L/month while maintaining good ROAS, using UGC strategy and funnel optimization.

Organic food brand (unnamed): Grew from ₹1L/month revenue at 0.9 ROAS to ₹6L/month at 4x ROAS in 90 days using Meta's Andromeda strategy.

Unnamed D2C personal care brand: Increased ad spend from ₹10L to ₹80L/month in 6 months using omnichannel strategy.

Unnamed beauty brand: Scaled from ₹40k/month to ₹1.4Cr/month in 8 months, delivering 70,000+ orders and ₹1Cr in incremental revenue via full-funnel Meta ads, UGC creatives, and CRO landing pages.

Unnamed skincare brand: Grew from ₹2L/month to ₹20L/month ad spend in 3 months at 2x ROAS.

Makeup brand: Increased orders from 800/month to 10,000+/month in 6 months using full-funnel strategy focused on AOV and customer lifetime value.

Unnamed skincare brand: Scaled Meta ad spend to ₹20L/month profitably, launched viral video creatives, and sold over 5 lakh units of a hero product.

Perfume brand: Grew from ₹76k/month ad spend at 800 orders to ₹14L/month at 6,000+ orders in a few months without burning cash.

CRO case studies (unnamed): One ecommerce brand improved conversion rate by 32% through PDP redesign. Another hit +24% conversion rate in 90 days at ₹1.5L/day revenue. A third increased checkout completion rate by 19%, adding ₹8L/month in revenue. A fourth lifted AOV by 28% in 6 weeks through cart and checkout optimization.

How they work

Engagement is direct. Clients work with a performance lead (not a junior), supported by media buyers. The agency operates as an extension of the client's team, working alongside in-house creatives or media teams rather than replacing them. After an initial audit and onboarding (3–5 days), they deploy strategy and creatives in week one. For CRO projects, results typically appear within 4–8 weeks. Shopify builds take 4–8 weeks. The firm emphasizes transparency, data-driven decisions, and ROI-first approach rather than vanity metrics. Pricing is not disclosed on the website.

Team and credentials

Co-founders are Tushar Rathod and Dipalee Solanki. The team includes Samar Ali (Brand Manager) and Aditya Panchal (Head of Content Creation). No overall team size is stated. The agency has 15+ years of collective experience and claims 150+ delivered projects with 99% on-time delivery. No formal certifications (ISO, SOC 2, etc.) are mentioned. They use analytics tools, heatmaps, and AI-powered optimization tools; specific software/platforms are not detailed beyond Meta's advertising ecosystem. Languages spoken are not specified, though the website is in English and they serve clients in the USA, Canada, and UK as well as India.