BOOTIQ part of BiQ Group

BOOTIQ is part of BiQ Group, a Czech software development firm with over 20 years in IT and business. The company works with clients across the Czech Republic and Slovakia, claiming 500+ completed projects and €250 million in annual group revenue. BOOTIQ itself handles custom digital solutions, design, automation, IoT, business intelligence, and Atlassian implementations. The firm positions itself as a long-term partner rather than a one-off vendor, managing projects from strategy through sustained operation.

Services and capabilities

BOOTIQ structures its work around six main areas. Custom digital solutions form the core: the team audits client business needs, designs solutions, and builds systems intended to scale. Design services emphasize user research, wireframing, functional prototypes, and a mobile-first approach backed by an internal design system. The firm holds an Atlassian Gold Solution Partner credential and has offered Atlassian products since 2005, working with Jira, Confluence, and related tools.

Automation and digital transformation work spans strategy consulting through low-code and no-code platform deployments. IoT projects include both hardware and software design, with the firm taking on long-term management after handoff. Business intelligence focuses on reporting and data pipelines; they work with Keboola, PowerBI, and Looker Studio to structure data collection and visualization.

Notable work

Allianz engaged BOOTIQ starting in 2016 for travel and auto insurance marketing campaigns. Results included a 33% increase in conversion rate, 19% rise in ROI, and 43% growth in travel and auto policy sales. The firm also redesigned systems for 4finance, a fintech company undergoing reorganization. For Hrdlička (a geodesy and geoinformation services firm), BOOTIQ worked on customer acquisition and channel development. GTS Alive hired BOOTIQ to modernize the ISIC student ID system, adding mobile app functionality, digital ID features, and integration with external systems including local discount networks. DPD Slovakia adopted a BOOTIQ-built return-management tool that automated parcel returns in minutes. One client testimonial mentions the platform now serves "tens of thousands of pupils" daily.

How they work

BOOTIQ operates as part of BiQ Group, which employs over 400 specialists across the Czech Republic and Slovakia. This structure allows the firm to field teams for large, complex projects. Engagement typically begins with discovery and strategy work, moves into design and development, and extends to long-term support and maintenance. The firm's stated approach emphasizes understanding both product and business needs before building. Contact is handled through a sales manager (Filip Mejzlik), CEO (Michal Hacker), and HR manager (Kateřina Marešová), suggesting a small direct team at BOOTIQ itself, with broader resources available through BiQ Group.