BetterWay Devs

BetterWay Devs is a nearshore staffing firm based in Miami with operations in Colombia. The company inherits 15+ years of software development industry experience and focuses on connecting North American companies with South American engineers. Pablo Velásquez leads the firm as CEO. The outfit employs over 100 remote developers across Latin America and positions itself around three core promises: time zone alignment, transparent pricing, and developer retention support through local benefits.

The firm's model differs from typical outsourcing. Rather than treating placements as transactions, BetterWay markets itself on long-term relationships. Developers hired through the platform receive contractor benefits, can negotiate salaries in dollars, and get healthcare and retirement coverage while working for U.S. clients—a setup the company argues costs clients no more than standard outsourcing would. The pitch is explicit: a "win-win-win" between the company, the client, and the developer.

Services and capabilities

BetterWay operates two main service lines. Its nearshore IT staffing offering handles recruitment, vetting, and placement of contractors across South America. Recruiting is included in this model. The firm's IT recruiting service screens candidates on English proficiency and foundational technical skills, then sends clients pre-vetted candidates within the first 10 days for clients' own technical interviews.

The company lists availability across a wide range of technical roles: Full Stack, Backend (Node.js, Python, Golang), React.js, React Native, Flutter, DevOps, QA Automation, Machine Learning, Data Engineering, Shopify development, and others. Testimonials from placed developers mention projects involving diverse technology stacks and professional development opportunities.

How they work

The engagement process starts with a meeting between the client and a BetterWay team member to discuss hiring needs. BetterWay then recruits and presents candidates free of charge. Candidates selected by the client undergo BetterWay's technical vetting before final interviews. Once hired, the developer is managed as a contractor through BetterWay's platform, meaning the client doesn't handle payroll or benefits administration directly. BetterWay handles local employment compliance, benefits enrollment, and ongoing developer support.

The firm emphasizes time zone overlap with North American clients (Colombia is one hour ahead of U.S. Eastern Time) and cultural fit. English proficiency is assessed during screening.

Notable work

The source does not name specific projects or quantifiable outcomes. However, testimonials reference placements at identifiable companies: Sunrise Integration, Grove Collaborative, New England Center for Children, Copeland Engineering, Formant, Saggio Technologies, Corner Cloud, and others. These appear to be long-term placements (one developer cited "four years" with the firm). Developers describe integration support, regular check-ins, and learning opportunities within client environments. The pattern in testimonials emphasizes retention and developer satisfaction rather than project delivery metrics.

Team and credentials

BetterWay's leadership includes Pablo Velásquez (CEO), Luisa Penha (CAO), and a small operations team of roughly eight people listed on the About page (Karen Polanco, Laura Pulgarin, Paula Martinez, Carolina Patarroyo, Paula Tellez, Angie Avila). The company is part of a broader ecosystem: it operates under AtlanticReef, a parent organization with 15+ years of experience, plus a non-profit arm and Speed Up Tech Talent, a sister company focused on junior placements. The source claims 100+ employed remote talent. No ISO, SOC 2, or other formal certifications are mentioned. No Clutch, G2, or similar review platform ratings appear in the material.

Additional context

BetterWay publishes a blog on remote hiring and nearshore team management, suggesting some thought leadership activity. The firm also invests in community-level talent development through its non-profit partner, including a Functional QA and Automation Practical Academy that had graduated 15 people as of September 2022.