Beetroot AB

Beetroot AB is a Ukraine-based software development and AI solutions company founded with a focus on security, applicability, and future readiness. Led by CEO Rana Ersgård, the firm positions itself as a partner for organizations navigating AI adoption without sacrificing risk management. The company holds ISO 27001 certification from Bureau Veritas, maintains GDPR-compliant processes, and runs on AWS infrastructure. Beetroot ranks in the top 1% of global software service providers and operates an internal education academy with 400+ industry professionals who deliver custom tech training.

Services and capabilities

Beetroot structures its offerings around four main areas. AI Transformation covers AI-assisted software delivery (from MVPs to full deployments), generative AI automation including retrieval-augmented generation (RAG) systems, and agentic AI that automates complex processes while integrating safely with internal systems like ERPs via MCP-enabled service access. Custom Development includes predictive analytics platforms (time-series forecasting, advanced modelling), computer vision for detection and classification, and robotic process automation for rule-based task automation.

The Cloud practice handles secure deployment across AWS, Azure, and GCP, with attention to data governance, GDPR-ready designs, and event-driven architectures. Tech Training runs custom workshops for both technical and non-technical teams covering cybersecurity, generative AI, green coding, and accessibility.

On the delivery side, Beetroot offers three engagement models: consulting (advisory from concept to launch), project-based development (short-term capacity for specific goals), and team extensions (dedicated nearshore engineers managed by the client). The company emphasizes an "advisory-first" approach, meaning consultation is woven into all engagement types.

Notable work

Three case studies appear in the source. A leading tour operator received a virtual travel assistant built on Python, Django, Celery, OpenAI API, and AWS ECS that cuts inquiry handling time by up to 60% and boosts customer engagement by 35%, driving a 25% cost reduction overall. For a renewable energy company, Beetroot developed a predictive analytics module achieving up to 89% forecast accuracy that reduced manual grid balancing by 12%, optimizing energy distribution across European markets using Python, FastAPI, AWS, Docker, PyTorch, and Prophet. Land Life received computer vision algorithms and data-mining pipelines that turn drone imagery into structured geospatial data for tree-planting maps, leveraging AWS, computer vision, machine learning, and MongoDB.

Client feedback reflects satisfaction with retention rates and cost outcomes. BranchPattern reported a 60% cost reduction and 100% retention of hired staff with zero performance issues. Stridar's CEO praised Beetroot's technical expertise and administration. Inspera AS's CTO noted excellent project management and high-quality delivery even during COVID-19 lockdowns in China. Iris.ai's founder highlighted the team's education academy as unique, noting Beetroot proactively suggests technology updates when training its own staff.

How they work

Beetroot serves clients through three primary models. Consulting engages niche domain experts and challenges assumptions to clarify outcomes from concept through launch. Project-based development provides extra capacity to solve specific tasks, fix blockers, or test ideas, with the firm sourcing teams quickly across domains. Team extensions build dedicated nearshore teams where the client manages developers directly while Beetroot handles infrastructure and team cohesion. The company emphasizes transparency and realistic scoping. One client noted that Beetroot's business analyst became knowledgeable enough to function as an internal consultant, reducing friction in communication. Pricing and standard engagement terms are not detailed in the source material.

Team and credentials

Beetroot is led by CEO Rana Ersgård, Chief Delivery Officer Mykyta Tkachov, and CBDO Nick Tykhomyrov. The company maintains ISO 27001 certification from Bureau Veritas, GDPR-compliant data protection processes, and AWS trusted infrastructure status. It ranks in the top 1% of global software service providers. The internal education academy includes 400+ industry professionals, and the firm operates a pre-vetted talent network for recruitment. Exact team size is not stated in the source, though the scale and breadth of service delivery suggest a mid-sized organization. Team members work with Python, PyTorch, TensorFlow, FastAPI, Docker, and modern cloud-native tools.

Extracted clients

From the source, named clients and projects include: Tour operator (AI assistant), renewable energy company (predictive analytics), Land Life (computer vision), Stridar, BranchPattern, Hydrogen Pro, Inspera AS, Iris.ai.