BeeReal

BeeReal is a user experience-driven software firm with offices in London, Buenos Aires, Tandil, Mar del Plata, Barcelona, and Clearwater, Florida. Founded in 2015, the company designs and builds web and mobile applications focused on usability, accessibility, and digital inclusion. They work across healthcare, fintech, logistics, government, media, and nonprofit sectors, typically engaging as an extended team rather than a vendor.

The firm's approach centers on co-creation—integrating with client teams rather than working in isolation. They employ a user-centered design methodology, prototyping for validation before delivery. Project leadership includes dedicated PM profiles with experience managing distributed teams across the UK, US, Germany, France, Denmark, Pakistan, and Spain for over a decade. They use Trello, Jira, and Slack for visibility and coordinate asynchronously across time zones.

Services and capabilities

BeeReal offers four core service areas: product and service design using a user-centered approach; communication strategy (SEO, content creation, social media); custom software development that integrates AI tools; and tech consulting to align technology with business goals.

On the design side, they handle digital health credentials, IoT data visualization, and interactive maps for government citizens. In fintech, they focus on security, privacy, and user experience improvements. Healthcare work includes patient-facing apps (like a Bluetooth-connected smart bracelet app paired with a doctor dashboard for real-time monitoring) and platforms for nutrition and health management. Logistics projects address transportation and tracking optimization. They've also built volunteer engagement platforms for nonprofits and streaming/entertainment apps for media clients.

Notable delivery examples include co-designing a digital health insurance credential app, building a web platform for real-time patient monitoring via IoT devices, and launching 10+ products for DHL's digital incubator focused on company innovation and investment optimization.

Notable work

Target Global, a pan-European investment firm with €3 billion in assets under management, engaged BeeReal to design, develop, and maintain new features on their investor portal. Simon Preston, Head of Digitalization, noted the team's ability to adapt quickly to scope changes and its collaborative approach: "Team calls were always relaxed, and we felt like we were all striving towards one goal as part of a team."

For the Argentine government, BeeReal created Mapa Federal del Cuidado, a mapping tool helping citizens locate and contact care services for children, people with disabilities, and the elderly. KoolSpan Inc. (Maryland) praised their responsiveness and flexibility on government work; Alessandro Ossoli, COO, highlighted their "innovative and modern graphic designs" and punctuality. David Asch, Strategic Advisor, described BeeReal as "more of a partner than a consultant" with "insightful suggestions."

In healthcare, they developed a digital credential app for health insurance access, a system connecting patients to doctors via Bluetooth-enabled wearables, and Reset Your Health—a platform providing 4-week recipe plans designed by nutritionists, dietitians, doctors, and chefs. They also built OSPRERA, a health insurance plan for farm workers under the UATRE labor union, covering 29 regional offices and 814 delivery outlets across Argentina.

For Falck (emergency response, 110+ years operating), BeeReal implemented real-time tracking of people in emergency situations. Pro Social World's Technology Manager, Sage Gibbons, credited BeeReal for creating their research tool and user creation system, noting the team was "responsive, adaptive, organized and communicative."

How they work

BeeReal integrates into your existing team rather than operating as a separate vendor. They define project goals collaboratively, prototype for user validation, and deliver to your infrastructure. The engagement relies on distributed team coordination with dedicated PM profiles experienced in remote management. They use agile practices and standard tools (Trello, Jira, Slack) for transparency. No specific pricing model is mentioned in their public materials; they appear to work on a project or time-and-materials basis.

Team and credentials

The company operates across six locations: Tandil and Mar del Plata (Argentina), Buenos Aires (Argentina), London (UK), Barcelona (Spain), and Clearwater, Florida (US). Team size is not disclosed. BeeReal holds ISO 9001:2015 certification for Quality Management Systems and is pursuing B Corp certification, signaling commitment to sustainable practices. They have over 10 years of experience working with distributed teams across Europe and North America.