Badgewell

Badgewell is a startup studio and software development shop registered in 2019 with offices in the USA, Estonia, and Egypt. The company positions itself as both a product incubator and a services firm, offering custom development, CTO services, and team augmentation to startups and enterprises. The source material emphasizes their experience in startup ecosystems, though specific team size is not disclosed.

The company divides its service offerings into three main tracks: web and mobile development, data engineering, and game development. For web and mobile work, Badgewell provides UI/UX design and full-stack development capabilities across unspecified technology stacks. On the data side, they've built large-scale ETL pipelines, data warehousing systems, and analytics infrastructure—notably for a European consultancy managing retail operations across 60+ countries. Their game division, called Senet, works with Unity and handles game design, 3D modeling, and animation.

Services and capabilities

Badgewell's core offerings cluster into three areas. Web and mobile development encompasses UI/UX design, design systems, web applications, and mobile applications. Data engineering includes ETL processes, big data architecture, data warehousing, data modeling, data integration, and jobs orchestration and automation. The company has delivered large-scale data systems; one project involved creating information pipelines for a European consultancy to help global retailers optimize sales across 60 countries. Game development via the Senet team covers game design, 3D modeling, animation, and Unity-based development.

Badgewell also markets CTO-as-a-service and startup consulting, drawing on the founders' background in startup ecosystems. The company offers what it calls a "turn-key solution" delivery process spanning discovery, definition, concept, development, and rollout, which it states takes 8–16 weeks on average.

The company has shipped several in-house or co-developed products: AssessTM (a cloud-based no-code psychometric testing platform), Genie CRM (customer relationship management), Connexville (a retailer and shopper app), and Assessment Delivery System (ADS, a no-code assessment engine). These appear to be both portfolio pieces and potential revenue streams, though the website does not clarify whether they are offered to clients or retained as company products.

Notable work

The only concrete project described is a data engineering engagement with a European consultancy that built ETL and analytics systems to serve global retailers operating in over 60 countries, helping maximize sales. No client names, timelines, or measurable outcomes (revenue impact, cost savings, performance metrics) are provided for this or other projects. Testimonials are vague—one founder (Ahmed Mohamed, credentials redacted) states Badgewell listened to requirements, responded quickly, and delivered a system that met expectations, but provides no detail on scope or results.

How they work

Badgewell indicates a standard engagement model with discovery, definition, concept, develop, and rollout phases, delivered in 8–16 weeks on average. The website mentions CTO services and team augmentation without specifying whether these are part-time advisory roles, fractional executives, or full embedded teams. No pricing information is disclosed. The company lists a single point of contact address (Sunset Lake Road, Newark, New Castle, US) and an email (contact@badgewell.com) for inquiries but does not detail communication cadence, sprint structure, or team composition for engagements.

Team and credentials

No founder names, team size, or headcount breakdown are disclosed. The site describes the team as "experienced and talented designers and software developers" and the game division as "enthusiastic and talented game creators," but these are generic descriptors without substance. No certifications (ISO 27001, SOC 2, GDPR compliance details), partner status (AWS, Google Cloud, Microsoft, etc.), or third-party ratings (Clutch, G2, LinkedIn endorsements) are mentioned. The service terms reference "Badgewell Inc and its affiliates" but do not elaborate on organizational structure or team depth. Language capabilities and English proficiency are not stated.

One detail from the service terms: a non-solicitation clause imposes a USD $30,000 penalty for either party if they hire an employee involved in performing or using the services, for 12 months post-termination—a standard but aggressive protection often seen in staff augmentation arrangements.