B&T lab

B&T lab is a Czech innovation and business design studio founded five years ago by Jan Jelinek, a creative director with 20 years of agency experience at McCann and Zaraguza. The company works with clients across 27 countries, blending strategy, design, and business thinking to develop new products and services. The team includes Jelinek as Creative Director, Michal Sutto as Innovation and Growth Strategist, and Isabela Fox as Senior Account Manager. Beyond the named leadership, the site offers no public team size, but describes the group as having "strong creative, technological, and business backgrounds" shaped by work on digital products used by hundreds of thousands of people across Europe.

Services and capabilities

B&T lab frames its work around understanding human behavior and identifying unmet needs to build profitable business solutions. The studio runs strategic and innovation workshops, conducts design sprints, and develops digital products and services. The methodology centers on business intelligence, creativity, and technology applied in tandem—not as separate disciplines. Jelinek's background in consumer brands (Unilever, Nestlé, ŠKODA, Baťa, Heineken, Vodafone) and Sutto's experience shaping strategy "from soon-to-be start-ups to multinational corporations" suggests the firm works across stage and scale.

Fox's account management role, combined with her background managing large FMCG, automotive, and banking campaigns, indicates the studio handles client relationship continuity on complex engagements. No pricing, contract length, or hourly rate is published on the site.

Notable work

The studio names several client projects: Global Payments (designing financial products for e-shop owners), Vodafone (a 5G-related initiative), J&T Banka (preparing a private bank for wealth management), Vividbooks (described as "get kids excited about science"), Centropol (user experience work), and madmonQ (expansion to France). These span fintech, telecoms, publishing, and consumer goods—but the site provides no detail on deliverables, timelines, or business impact for any of them. The work appears to be product and service strategy rather than pure software development.

How they work

The site does not specify engagement model (fixed-price, T&M, retainer, or dedicated team), typical project duration, team composition for projects, or communication cadence. Sutto's ability to "start a new design sprint from scratch" hints at a sprint-based approach to strategy work, but nothing more concrete is published. No information on pricing, minimum commitment, or geographic working hours is available.

Team and credentials

Jan Jelinek founded B&T five years ago and brings two decades of creative direction in Czech and international agencies. Michal Sutto specializes in strategy and innovation workshops. Isabela Fox holds a Master's degree in Business Studies and has worked in telecommunications, IT, and advertising account management. No team size is disclosed beyond these three named leaders. The site does not mention certifications, partner status with technology platforms, awards, or third-party ratings. Languages spoken are not specified, though the team's European background and client base across 27 countries suggests multilingual capability.