Auburn Digital Solutions Pvt Ltd

Auburn Digital Solutions is a performance and brand marketing agency based in India. The company was founded by Ashish Tripathi, Harsh Kedia, and Kishore Babu P, who spent years building campaigns before striking out independently. Auburn positions itself around three core themes: using automation to trigger customer responses, developing integrated campaigns for brand sustainability, and connecting people, process, and platforms. The agency works with a mix of fintech startups (OkCredit, Upstox), financial services (Edelweiss), healthcare (Meril), and FMCG brands (Goodricke).

Services and capabilities

Auburn divides its offering across three broad buckets: Performance Marketing, Building Brands, and Creative Tech.

Under Performance Marketing, the agency handles omnichannel marketing funnels that map customer journeys across online and offline touchpoints. They use AI-powered content to deliver personalized messages at scale, with localization in multiple Indian languages. The team connects product catalogues with content APIs to offer personalization options tied to user attributes, event triggers, and product sets. They also run data analysis operations—Auburn emphasizes "Can you put a number to it?" as a philosophy—using Google Data Studio to build real-time dashboards that track campaign performance and highlight optimization opportunities. The data science team develops collection plans before campaigns launch and identifies conversion triggers mid-flight.

Advanced attribution is another focus. Auburn's data scientists normalize cross-channel consumer data and apply various attribution models (linear, time decay, position-based, data-driven) to weight each interaction and improve marketing ROI. The agency also offers DRIP and automation-based marketing, AI-based marketing, and Advance Attribution modeling.

For brand building, Auburn handles brand planning, digital strategy, media buying and planning, brand analysis and uplifting, and brand facelifts. Under Creative Tech, they build websites, apps, and CRM systems. Creative Communication services include creative laddering, multi-dimensional video production, social media management and strategy, influencer marketing, and digital PR. The agency also offers SEO, SEM, and voice search optimization.

Notable work

Auburn's recent campaigns include a robot launch campaign for Meril (a medical device manufacturer), a digital launch campaign for OkCredit (a fintech platform for small business accounting), and an app sign-up campaign for Upstox (an investment platform). They ran a Digital Pujo Pandal campaign for Goodricke (a tea and agribusiness company) and an organ donation awareness campaign for Edelweiss. For Upstox, Auburn also executed a Facebook in-stream reserve campaign targeting budding investors.

How they work

Auburn structures engagements around data-driven planning. The team includes a Head of Planning & Strategy (Aditya Chokhani), an Executive Creative Director (Mahesh Abitkar), heads of creative strategy and social strategy, managers for paid and organic search, and account servicing staff. The company publishes research regularly—their 2023 report noted that "IPL increased JioCinema's traffic by 777.08% in May"—and leadership (CEO Harsh Kedia and strategist Shantanu Tripathi) contributes commentary to media outlets on trends in programmatic advertising, influencer marketing, and platform shifts. Specific pricing and contract terms are not detailed in available materials.

Team and credentials

Auburn is led by three co-founders: Ashish Tripathi, Harsh Kedia, and Kishore Babu P. The leadership team includes Aditya Chokhani (Head of Planning & Strategy), Mahesh Abitkar (Executive Creative Director), Shantanu Tripathi (Head of Social Strategy), and Abhishek Rao (Head of Creative Strategy). The agency publishes its own market research and maintains an active presence in industry publications. No specific team size, ISO certifications, or formal partner status with major platforms is mentioned in the available source material.