Asesa Soft

Asesa Soft is a web design and development agency based in Pune, India, founded in 2015. The company operates with a team of around 15–20 people and has delivered over 150 projects across seven industries. Its core strength sits in custom website development and eCommerce, though it also handles web applications, UI/UX design, and digital marketing. The founders—Pravin Bhosale (13 years in business development and IT services) and Yogesh Salavi (10 years in business development and design)—still guide day-to-day operations. The company claims a 35% increase in inbound leads for at least one client, Mindworks Global.

Services and capabilities

Asesa Soft's main offerings break into three buckets: custom web application development, eCommerce solutions, and digital marketing. On the web side, the agency builds custom websites from scratch and handles migrations or redesigns of existing properties. It specializes in mobile-first design and uses a defined workflow: understand business and audience, apply custom design thinking, code custom solutions, test thoroughly, deploy, and provide ongoing monitoring.

For eCommerce, the company works with Shopify and WooCommerce, as well as building custom D2C platforms. A notable example is a React-based store for sports air guns that sells direct to customers and athletes. The portfolio includes grocery and organic product stores (Satvyk, Siddhagiri Naturals), cosmetics D2C (Clumsy Cat Cosmetics), and eyewear (BuyMyFrames). Digital marketing services span SEO, paid campaigns, and social media, often paired with eCommerce work.

The company also builds learning management systems—it constructed one for a UK-based online tuition company—and has handled web applications for automobile dealer networks. Across projects, Asesa emphasizes UI/UX design, content management, and post-launch support. It claims to handle testing, quality assurance, and deployment in-house.

Notable work

Asesa's portfolio includes work across eCommerce, manufacturing, technology, education, infrastructure, and food and agriculture. A smartphone brand received custom eCommerce and digital marketing support, resulting in measurable lead growth. The automobile dealer network project involved digital transformation to streamline sales and delivery processes. Other examples include websites for engineering consultancies (FIunex, Unitherm Engineers, Winspiration), a management institute, a travel software company, and logistic firms. The agency has also built sites for real estate service aggregators and natural product retailers.

One client, Nitin Srivastava at Mindworks Global, reported a "35% increase in inbound leads and greater overall brand awareness" after working with Asesa. Another, Stan Genkin (COO, Of Eleven Media), noted the team felt "like part of our company" and praised their responsive approach. Akshay Agarwal, founder of Satvyk (an organic grocery store), highlighted Asesa's "creativity and dedication to every small detail."

How they work

Asesa follows a six-step process: research and understand the client's business and audience, apply custom design thinking (prioritizing user experience), develop with a mobile-first approach, test rigorously for bugs and usability, handle deployment and go-live, and provide ongoing monitoring and support. The company emphasizes customization over template solutions and claims to treat small and large projects with equal care. Post-project support is a stated core principle. Specific pricing or engagement terms (fixed-price, T&M, retainers) are not detailed on the website, but the agency positions itself as offering "super affordable prices."

Team and credentials

The leadership includes Pravin Bhosale (co-founder, 13 years in IT and business development) and Yogesh Salavi (co-founder, 10 years in business development and design). Kishor Kamat serves as Delivery Head with 15+ years as a software developer and team lead. Gourish Sonar is listed as a Design Consultant and founder of Coriander Design. The team roster includes senior developers, designers, front-end engineers, digital marketers, QA analysts, and support staff. The company does not publicly list any ISO certifications, SOC 2 compliance, or partnership badges. It has delivered 150+ projects over 10+ years across seven industries.