Appycodes

Appycodes is a web and mobile development shop founded in 2015 by Ritesh Agarwal (IIT Mumbai, IIM Bangalore) and Swati Agarwal (Siliguri Institute of Technology, former TCS engineer). The team of 20+ engineers is based in India with clients across the UK, US, Europe, and Australia. Over 10 years, they've delivered 500+ products, with a 99% client satisfaction rate and 80% client return rate. Their focus is SaaS web apps, React Native mobile apps, custom WordPress platforms, and technical SEO, with recent work incorporating AI-native product development and AI automation features.

Services and capabilities

Appycodes splits its work across six main areas. For SaaS web apps, they handle MVP-to-production builds, multi-tenant architecture, Stripe billing, Auth and RBAC, and codebase takeovers. They use React, Next.js, Node.js, and PostgreSQL as their opinionated default stack, with strong opinions about why—Next.js for server rendering and routing depth, Node + Fastify for API-heavy products, PostgreSQL for ACID transactions and JSON columns, and Clerk or custom JWT for auth depending on compliance needs. For React Native mobile apps, they ship to both App Store and Play Store from one codebase, with push notifications, offline sync, OTA updates (via EAS or CodePush), and app store submission handling. They've shipped production apps for Khatabook and Bloc. Technical SEO for SaaS targets the engineering side—prerender strategies, JSON-LD schema, Core Web Vitals fixes, internal linking architecture—rather than content. Custom WordPress projects treat WordPress as an application platform: B2B marketplaces, membership and LMS sites, headless WordPress with React/Next frontends, and WooCommerce when appropriate, all with CI/CD and 10+ year client relationships mentioned as standard. They also offer post-launch maintenance (monthly updates, security checks, server monitoring, emergency support), AI app completion (turning prototypes into production), tech stack migration, and white-label development for agencies.

Notable work

CREOATE, a B2B marketplace funded by Fuel Ventures, has processed 800,000+ orders on a hybrid architecture using React, Node.js, PHP, and PostgreSQL. Easyship, a $40M+ shipping platform, runs 100+ calculator engines built in Vue, React, and TypeScript with Node backends. Khatabook (valued at $600M) and Cult Fit ($1.6B valuation) both had multiple projects worked on by the team. For Rajasthan Royals (an IPL franchise), Appycodes built Leading Edge, an internal analytics SaaS that powers scouting, trade modelling, and player analytics on BigQuery; the engineering challenge was restructuring query layers with materialised views and pre-aggregated rolling windows to return scouting results in single-digit seconds instead of minutes. Hornet Security, a $200M ARR company, had six platforms developed. TEFL Institute has been a client for 10+ years with an ecommerce and LMS platform processing 100K+ orders. Scale Rentals generated 1,000+ leads and 10K+ tickets booked on a web and mobile infrastructure. Other clients include Bloc (4+ year partnership with 500K+ lines of code shipped), Ontick (event management portal with 230K+ tickets booked), Professional Energy Services (ERP platform saving 800 hours), All White Laser ($5M worth contracts handled), PlusHeat (40K+ subscriptions generated), and Skindays (£800K revenue generated).

How they work

Their process runs in four stages: Scoping (defining scope for market growth), Roadmap (modular systems designed for integration and rapid feature expansion), Develop (full-stack build with zero technical debt to handle 10x traffic), and Launch & Monitor (DevOps, security hardening, ongoing optimization). Discovery starts with a one-week sprint mapping product, users, business model, and technical risks. They explicitly state they are not a fit for pre-idea founders, marketing-only projects, or hourly contributor engagements, and are honest about the wrong calls. Pricing is not listed in the source.

Team and credentials

Ritesh Agarwal, IIT Mumbai and IIM Bangalore graduate, handles business strategy and growth planning. Swati Agarwal, BTech from Siliguri Institute of Technology and former TCS systems engineer, leads web development, operations optimization, and process automation. The team is 20+ engineers. Recognition includes Entrepreneur of the Year 2021 (Payoneer), Clutch Top Development Company, Top 0.1% Developers on PeoplePerHour, Jobseeker's Choice 4.8/5 (Glassdoor), Verified Google Partner, and AWS Certified Cloud Practitioners. English proficiency is not explicitly stated but all communication materials are in English and they serve US and UK clients.