Appco Software

Appco Software is an India-based eCommerce and Shopify development firm founded over 13 years ago. The company operates with 150+ skilled developers, designers, and marketing specialists, serving clients across 40+ countries including the USA, UK, Singapore, and Australia. They claim 5,000+ completed projects and a 98% customer retention rate, though the source provides no independent verification of these figures.

The firm's core focus is Shopify—store development, theme customization, custom app builds, and store rebuilds. Beyond that, they offer WordPress development, eCommerce migration services, and website maintenance. On the performance side, they handle speed optimization across Shopify, WordPress, Laravel, Magento, and other platforms, plus digital marketing including SEO, performance marketing (Google Ads, social media), and content creation. Conversion rate optimization is listed as a service.

Services and capabilities

Appco's service menu breaks into three buckets. First, optimization: site speed work across multiple platforms (Shopify, WordPress, Laravel, Magento, PHP, CI Framework, HTML, Smarty). Second, development: Shopify store setup, theme work, custom app development, store rebuilds, and WordPress builds, plus eCommerce-to-Shopify migrations and ongoing maintenance. Third, marketing: performance marketing, Shopify SEO, social media optimization (SMO), and content marketing.

They work with JavaScript, Shopify, WordPress, HTML, CSS, Adobe XD, Figma, Squarespace, Webflow, jQuery, Photoshop, and Illustrator. Their stated methodology includes project discovery and planning, UI/UX design strategy, development with modern tech and industry practices, QA and testing before launch, and post-launch support.

Named client testimonials appear in the source—Ethnic Adda, Rebaari Store, Trybuy, Bagru Store, and Yuvi Style all mention results from Appco's ad campaigns and overall brand work. Bagru Store notes that Appco "understand[s] our brand inside out" and drove "remarkable results." Yuvi Style references "significant" boosts in online presence and sales from targeted campaigns, plus "remarkable increase in website traffic and conversions." These are anecdotal; no hard metrics are given.

How they work

Appco follows a five-phase process: discovery (understanding business goals, technical requirements, target audience, scope, roadmap), UI/UX strategy and design, development, quality assurance and testing, and launch with support. The source states they provide "clear timelines" before starting, though actual project duration varies by scope. They accept inquiries via phone (+91 7239901999, +91 99672 18944), email (support@appcosoftware.com), or web form. No pricing is listed; no engagement model (fixed-price, T&M, retainer, dedicated team) is explicitly named in the source.

Team and credentials

The company has 150+ staff across development, design, and marketing. No founders are named. The source does not mention ISO certifications, SOC 2, GDPR compliance, HIPAA, AWS/Microsoft/Google partner status, or any third-party certifications. There are 50 reviews mentioned on their site (likely from a review aggregator), but no platform name, star rating, or reviewer breakdown is disclosed. No Clutch, G2, or similar rankings are cited.