10Pines

10Pines is a software development company based in Buenos Aires, Argentina, with over 80 developers and related staff. The firm has delivered more than 100 projects across the Americas and Europe, working with clients ranging from early-stage startups to multinational corporations. They organize themselves as a horizontal organization and emphasize code quality, agile practices, and close collaboration with clients.

Services and capabilities

10Pines offers four core service areas. Software development involves working side-by-side with client teams using agile practices for frequent delivery. Product delivery begins with a discovery workshop where the team builds a story map and defines an MVP, then designs, builds, and launches in small iterations to minimize time-to-market. Training and coaching covers agile methodologies, object-oriented design, test-driven development, and development practices. They also run an Academy with formal programs.

On the technology side, the firm spans front-end (responsive web interfaces with human-centered design), back-end (secure, scalable systems with automated tests), mobile (native and hybrid apps for iOS and Android), and DevOps (cloud architecture and infrastructure tooling). All code is delivered with automated tests. They've worked on complex architectural components and domain-specific problems across fintech, e-commerce, gaming, insurance, and enterprise software.

Notable work

10Pines' portfolio includes Starbucks (loyalty rewards system), Spring (e-commerce platform for designers), Lattice (performance management and goal-setting), Turner Latam (cloud-based gaming subscription), WAX Insurance (personal asset protection), Claro (mobile data and SMS purchasing), Ualá (fintech app), and Hoopla (team motivation tool). They also worked with Teespring on product development, Unlease.io (MVP launch in 3 weeks), Puente (complex architecture components), BurgerKing and Starbucks on innovation projects, and Jacob's Ladder Neurodevelopmental School on systems integration. References include founders and CTOs from Payfriendz (UK), Studio2, 8th Light (USA), and consultants who've engaged them across the US and four European countries with repeat business.

How they work

10Pines operates with agile methodology, emphasizing frequent feedback and continuous review during development. All projects start with a product discovery workshop. The firm dedicates 10% of team time to non-billable work like open-source projects and has policies supporting conference attendance and speaking. They host an annual "10Pines Conf" on Programmer's Day. Team members receive mentorship and have defined career paths. An apprenticeship program runs as a 3-month intensive for new developers before real project work.

Team and credentials

The firm has 80+ software engineers and supporting staff. 10Pines is structured as a horizontal organization with apprenticeship, mentoring, and continuous learning built into the culture. The team includes specialists across Android (native mobile architecture), Ruby, Java, and other technologies. The website lists the team publicly by name and role. They operate from Buenos Aires at Av. Leandro N. Alem 896, 6th floor.